When you’re planning an event, you need an efficient, effective way to encourage people to attend. Media coverage is a smart choice. This television segment I arranged on a local ABC-affiliate lifestyle program made 76,000 impressions. It helped our client, RAM Racing, tell audiences about the Hot Chocolate 15k/5k run. The segment illustrates four reasons why media coverage is a convincing way to promote your event.
- Media stories give you time to explain your event’s advantages. This segment was more than three minutes long. The guest, a Hot Chocolate 15k/5k ambassador, explained that “fun runs” are relaxed. Many beginners participate. She highlighted the sweet incentive: Runners receive chocolate at the end of the race.
- Media stories help audiences feel comfortable with your event. Media coverage familiarizes people with your event. This guest shared pre-race tips such as what to eat before a race and how to increase distance during training.
- Media stories are an engaging way to deliver information. The media needs to attract and hold their audience’s attention. So, they make their stories interesting. This television segment was enjoyable to watch. A personable host asked relevant questions intended to pique viewers’ curiosity.
- Media stories can reach huge audiences. Television coverage, print and digital articles, and radio show appearances can reach large groups of people. We can concentrate our focus on certain geographic regions or specific industries.
To promote your event effectively, you need to teach your audience why they should go. That’s what media coverage does. It conveys information in an appealing manner. It provides encouragement. It reaches audiences in a format they enjoy. It gives your event special status; people can say they saw a story about it.
As a publicist, I love creating story angles that interest the media. It’s exciting to see ideas come alive as real media stories. I would love to see this happen for your event or product.
Call me at 952-697-5269 or complete our form below. Tell me about your needs. We’ll discuss how we can promote your event with media coverage.
