I was a TV news producer before becoming one of Media Relations Agency’s top publicists. I am proud of my strong relationships with reporters and producers. They trust me to bring them quality stories. It’s particularly satisfying when I can get our clients positioned...
If your competitor was featured in a positive news story recently, chances are good that it wasn’t just a lucky break. I know this to be true because Media Relations Agency arranges these media opportunities for our clients – locally, regionally, nationally and...
Every business has a rich story to tell. Media publicity goes a long way in giving your company credibility. But most people overlook the best way to build more national recognition: taking advantage of hometown media opportunities. Our team feels so strongly about...
A good story makes your marketing more engaging. Design should help you tell your story. It should reinforce your message. Our digital marketing agency can help you integrate images and content to teach consumers your unique value. Here are four ways design can...
In the PR business, it seems like getting national media coverage is the brass ring. Having your company’s product featured on the evening network news could result in a promotion and a raise large enough to send your first-born child through college. But how do you...
Each time members of our management team are quoted in a business story, it sends the message that Kocina Branding & Marketing Companies is a go-to company for reporters. It legitimizes us as a vital business and as influential people whose opinions count. Social...
Website DesignUser-friendly. Hard-working. Marketing-focused.Your website is your marketing hub. It’s where you educate visitors about your product, build relationships with your customers and gather critical consumer insights. It’s also where you sell. This requires...
You’ve no doubt walked into a business and seen a couple framed news stories in their reception area. If you’re been to a Five Guys burger joint, you’ve probably noticed they ring their walls with favorable articles about their restaurant. Every business should have...
Your product may be a winner in your eyes, but for it to take off with consumers they first need to know it exists and understand how it can help them. Media coverage teaches massive audiences and builds desire for the featured product. Vispero asked us to arrange...
Content marketing is all the rage because it teaches consumers about products when they’re searching for information. But there’s one kind of content marketing that remains a little-known secret. This channel reaches a massive audience, and is interesting, relevant and engaging. What is this underused approach to content marketing? Media coverage.
