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Marketing vs. landscaping
It’s spring! Nature is waking up and looking beautiful. For every marketer, spring is a good time to update and refresh your digital presence. Curb appeal matters whether it’s your home or your digital properties. Marketing is a lot like landscaping After a long...
Why does generational marketing matter?
There are now five distinct generations of consumers, each with unique buying motivations. Taking the time to understand these generational differences will help strengthen your connections with your markets, gain their trust and keep your product top of mind. Why...
Why do marketers love email marketing?
An estimated two-thirds of marketers use email marketing. If you’re still on the fence about routinely sending emails to your database, here are five really good reasons to add this strategy as soon as possible. Email marketing is important for businesses of all sizes...
Marketing’s silver bullet
A lot of people think that by hiring a marketing agency, they’ll get clever ways to accelerate their leads and sales. But the truth is there is no silver bullet in marketing and never has been. We have been in business 35+ years and have worked with more than 1,000...
Five tips for creating high-value content
One common marketing mistake is getting lost in the echo chamber of repetitive content! Search engines overlook it, and your audience likely tunes out too. Capture attention with original, valuable content that meets your audience's needs, prioritizing quality over...
When Automation Goes Awry: A Tale of Caution
Imagine deploying marketing automation tools like MailChimp or Klavyio with the expectation of streamlining your customer outreach, only to find your messages lost in translation—literally. Here's a story from our own experience that highlights the importance of human...
Snoop Dogg campaign’s marketing blunders
Solo Stove’s recent Snoop Dogg marketing campaign went viral. So why did it apparently force the company’s CEO to resign? Marketing industry pundits were quick to analyze what went wrong. And their conclusions support why our Strategically Aimed Marketing process is...
Content is no longer king
In 1996, Bill Gates proclaimed, ‘Content is King’. Churn out a lot of content and the sales will follow. Now in 2024, the king has been dethroned. With an estimated 4.8 billion pieces of content published online daily, clearly not all of it is getting read. Today,...
More marketing talent for less cost
Effective marketing requires expertise in a lot of different skills including PR, content writing, graphic design, website coding, digital advertising and ecommerce. Often, it’s quite technical. How much will it cost to hire all this talent? Can you find one person...
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