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While you were waiting, your door’s been wide open to your competitors

by | Jun 3, 2013 | MarketSmart Newsletters

Publicity opens doors to fantastic sales opportunities. I talk with people every day who are trying to figure out how to fit publicity into their marketing mix. While they are trying to decide, our company has three to four media placements on behalf of our clients happening every day in the U.S. and Canada.

Our clients who have already said “yes” to publicity, know publicity’s power to communicate their sales messages to the masses. Publicity has become such an essential part of their marketing mix, that once they’ve included it, it’s hard to do business without it. That’s why so many of our clients have been with us for as long as 17 years.

We are helping companies sell more by getting their products included in news coverage on TV and radio, in feature articles and in top online blogs. We co-produce client placements with prominent media outlets including Women’s World, First for Women, Oprah.com, the Huffington Post, the Houston Chronicle, The Early Show and Sirius Radio.

Unlike other agencies that rely on wire services and outdated tactics, we actively seek and co-produce story opportunities for our clients. You don’t have to have it all figured out before you contact us. You just have to be an expert on your product and your industry. We’re the publicity pros who will help you position your story in the right media to reach your target audience. We’ll strategize with you and show you how to utilize publicity to your best advantage.

So go ahead and close the door on your competition! And open the publicity door and welcome those sales opportunities. Give me a call and I would be happy to help you become part of our growing list of people who said “yes” to publicity! I can be reached at 952-697-5269.

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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