Fear of the unknown
Last week I sent a contract to an attorney to review. His rate is $300 an hour. He said it wouldn’t take him long to look it over and make a few changes. I’ll bet.
I wrote the following line 25 years ago when I started a company that sold publicity by story rather than charging by the hour: There’s something crosswise when the longer it takes someone to do a job, the more they make. My feelings haven’t changed.
If you are paying a PR firm by the hour to try to get you media coverage, consider testing us on a project. For 25 years we have spared our clients from worrying about what, if anything, they would get for their money. Heather Champine can explain our rate sheet. Her number is 612-798-7269. Our clients tell us we opened up a promotional channel they barely used. Some have been buying publicity by the story from us since we started in ‘88.
Nothing sells better than a good news story. Except maybe hundreds or even thousands of them.
We Have a FREE Breathe Right® White Paper We’d Like to Send You
Plus Give You a FREE Mediagenic Analysis of Your Company and Its Products
What appeared to many as grassroots publicity for Breathe Right was actually a carefully thought out and well executed marketing strategy. Read our Breathe Right white paper for a peek behind the curtain. We reveal how our role with a small medical devices company in Chanhassen, Minnesota helped turn a virtually unknown product into an iconic national cash cow brand.
New angles and snappier, more mediagenic content will often ignite the media’s interest. For a FREE Mediagenic Analysis of your company and/or product, and our free Breathe Right paper, fill out this form right away.
Or call: 952-697-5269