The world is led by invisible generals who work inside the Trojan horse we call the media. Their people have [...]
Company executives do not typically think of public relations as a vehicle for marketing and selling a product. They view [...]
Media interviews can be an integral part of investor relations activities. A feature story can give a good overview of [...]
Are you considering marketing to seniors? If not, you should be. In the next 25 years the senior market (age [...]
Many companies market to the public at expos. The booths that do really well seem to understand that first impressions [...]
How often do you want to update your Web site? I tried to buy something the other day and was [...]
Advertising has been traditionally positioned as the focal point of marketing campaigns, but times have changed. Now, advertising is better used [...]
New to marketing? Consider adding a Work Plan to your repertoire. The Work Plan establishes your primary and secondary marketing [...]
Even if you have the best product on the market, you need a way to set yourself apart from other [...]
If you've ever watched The Tonight Show with Jay Leno you know one of his regular segments every Monday night [...]
Articles from our staff that will get your creative marketing juices flowing
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Napolean Hill, author of the popular business book “Think and Grow Rich,” wrote this essay about the habit of going [...]
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