Expo PR tip: Using Marketing Partnerships to Your Advantage

If you are spending the marketing dollars to exhibit at an event, you might also want to consider trying to [...]

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A former news producer’s secret for getting the PR jump on your competition

Is it summer yet? Seriously, we have another two to three months of this drab and dreary weather to sit [...]

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How we helped a local plant nursery get 23,000 visits per month…

Demand for Jason Kocina’s time is greater than ever. As a strategic Internet marketing expert, Jason frequently meets with local [...]

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What is targeted marketing, and what can it do for your expos and events?

One major distinguishing benefit of our events is that each one attracts a specific target audience. For example, we produce [...]

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Key questions to consider before exhibiting at an expo

In most major markets, there is healthy competition among consumer expos. Frequently, there are events with similar names and confusing [...]

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Our publicists find jaded journalists give the best advice

From time to time I enjoy reading blogs from “jaded” journalists (their own term, not mine) on all the gripes [...]

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Event PR: Are you thriving or just surviving? Think like a PR person.

It takes a certain kind of personality to thrive in public relations.  As a PR professional we tend to think [...]

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The Habit of Going the Extra Mile

Napolean Hill, author of the popular business book “Think and Grow Rich,” wrote this essay about the habit of going [...]

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On-call writing services for busy execs

We live in an information-hungry society. If you haven’t marketed your company on Twitter in the last few hours, or [...]

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Our publicists nab new ammo to help land national magazine coverage for our clients

Our publicist team is in possession of some great insider information that will significantly improve our ability to get our [...]

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