KMC Radio is a self-produced Web broadcast that gives listeners insight into the ever-changing realm of public relations and marketing. Each week topics related to the industry are discussed with Media Relations CEO and President Lonny Kocina, or another executive member of the Media Relations staff.
You can listen to the latest installment of KMC Radio by simply clicking on the KMC Radio logo. If you want to listen to a previous show, click on any of the archived links below.
KMC Radio is also available as a Podcast. You can subscribe to KMC Radio free of charge by simply clicking on any of the orange RSS feed buttons located on this page. This will allow you to download each installment directly to your iPod or MP3 player so you can listen to KMC Radio on the go. If you are not familiar
| Date |
Title |
|
| May 06, 2008 |
Effective Press Releases |
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|
| Mar 25, 2008 |
Contacting the Media |
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|
| Feb 27, 2008 |
Using Your Strengths |
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|
| Feb 06, 2008 |
Tips to a Successful Show |
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|
| Jan 16, 2008 |
Choosing an Events Company |
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|
| Dec 27, 2007 |
Phone Interviews |
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|
| Sep 12, 2007 |
Podcasts |
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|
| Aug 22, 2007 |
Old vs New |
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| Jun 20, 2007 |
Traditional PR vs Pay Per Interview Publicity |
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|
| May 30, 2007 |
Working An Expo |
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|
| May 09, 2007 |
One On One Marketing |
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|
| Apr 18, 2007 |
Domain Names |
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|
| Mar 28, 2007 |
Working an Expo |
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|
| Mar 07, 2007 |
Radio Marketing Evolves |
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|
| Feb 15, 2007 |
Breathe Right |
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|
| Jan 24, 2007 |
Book Promotion |
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|
| Jan 03, 2007 |
PR Trumps Advertising |
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|
| Dec 13, 2006 |
PR Firms Unmasked |
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|
| Oct 24, 2006 |
Market Research |
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|
| Oct 04, 2006 |
Internet Life |
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|
| Sep 19, 2006 |
Internet Advocate |
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|
| Sep 05, 2006 |
Think with the End in Mind |
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|
| Aug 15, 2006 |
Business of Podcasting |
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|
| Aug 01, 2006 |
Product Desires |
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|
| Jul 19, 2006 |
Positioning Statements |
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|
| Jul 09, 2006 |
Marketing Where You Listen |
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|
| May 09, 2006 |
Product Placement: Is it for you? |
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|
| May 02, 2006 |
Advertisers take creative approach to TiVo |
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|
| Apr 25, 2006 |
Marketing on the Fly |
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|
| Apr 17, 2006 |
Using RSS to your advantage |
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|
| Apr 06, 2006 |
Know your audience |
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|
| Mar 24, 2006 |
Getting Bang for your Buck |
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|
| Mar 15, 2006 |
Media exposure |
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|
| Feb 28, 2006 |
Media Impressions |
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|
| Jan 26, 2006 |
Pitching the media |
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|
| Jan 09, 2006 |
Is Print Dead? |
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|
| Dec 29, 2005 |
Tactics and Tasks |
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|
| Dec 21, 2005 |
The Promotional Mix: Part 4 - Positioning Statement |
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|
| Dec 15, 2005 |
The Promotional Mix: Part 3 - Needs, Features and Benefits |
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|
| Dec 09, 2005 |
The Promotional Mix: Part 2 - Market Segmentation |
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|
| Nov 30, 2005 |
The Promotional Mix |
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|
| Nov 22, 2005 |
Brand Building |
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|
| Nov 14, 2005 |
Consumer poll reveals shift in thinking |
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|
| Oct 31, 2005 |
Marketers face change |
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|
| Oct 25, 2005 |
Event marketing and trade expositions |
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|
| Oct 17, 2005 |
PR: Think big, start small |
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|
| Sep 26, 2005 |
E-mail marketing done right |
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|
| Sep 19, 2005 |
Become your own broadcaster |
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|
| Sep 12, 2005 |
Increase sales, write a book |
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|
| Sep 02, 2005 |
Marketing around current events |
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|
| Aug 15, 2005 |
E-Commerce |
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|
| Aug 09, 2005 |
The Future of Advertising |
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|
| Aug 01, 2005 |
Using Publicity as a Sales Tool |
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|
| Jul 22, 2005 |
Does sex really sell? |
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|
| Jul 11, 2005 |
Mass e-mail vs. SPAM |
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|
| Jun 27, 2005 |
Long-Form Advertising |
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|
| Jun 13, 2005 |
Web Hosting and You |
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|
| Jun 02, 2005 |
Using PR to Boost Sales |
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|
| May 16, 2005 |
News for Sale |
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|
| May 09, 2005 |
KMC Exposed! |
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