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Kocina Marketing Companies are populated with talented professionals whose sole purpose is to help you reach your customers and teach them to buy your products.

Our staff has a solid academic understanding of marketing and twenty years of project execution to back it up. This allows us to coach you through creating effective marketing strategies, as well as effectively execute the strategies that have been conceived.

Working with Kocina Marketing companies will bring clarity to your marketing and increase your revenue by creating sales rich messages that flow through promotional channels where your target market is actively listening.

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KMC Radio

KMC Radio

KMC Radio is a self-produced Web broadcast that gives listeners insight into the ever-changing realm of public relations and marketing. Each week topics related to the industry are discussed with Media Relations CEO and President Lonny Kocina, or another executive member of the Media Relations staff.

You can listen to the latest installment of KMC Radio by simply clicking on the KMC Radio logo. If you want to listen to a previous show, click on any of the archived links below.

Do you have a question or comment for KMC Radio? E-mail us at kmcradio@mediarelations.com

KMC Radio is also available as a Podcast. You can subscribe to KMC Radio free of charge by simply clicking on any of the orange RSS feed buttons located on this page. This will allow you to download each installment directly to your iPod or MP3 player so you can listen to KMC Radio on the go. If you are not familiar Podcasting, click here.

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Show Archives

Date Title  
Feb 18, 2009 Teaching Consumers [Listen Now!] [Download mp3]
Nov 26, 2008 Publicity Campaign What's Changing [Listen Now!] [Download mp3]
Nov 05, 2008 Google Analytics [Listen Now!] [Download mp3]
Oct 15, 2008 Email Marketing [Listen Now!] [Download mp3]
Sep 24, 2008 Personalized Pitching [Listen Now!] [Download mp3]
Sep 03, 2008 Getting Back to Basics [Listen Now!] [Download mp3]
Jul 23, 2008 20 Years of Media Relations [Listen Now!] [Download mp3]
Jun 12, 2008 What is a Publicist? [Listen Now!] [Download mp3]
May 21, 2008 Publicity vs Advertising [Listen Now!] [Download mp3]
May 06, 2008 Effective Press Releases [Listen Now!] [Download mp3]
Mar 25, 2008 Contacting the Media [Listen Now!] [Download mp3]
Feb 27, 2008 Using Your Strengths [Listen Now!] [Download mp3]
Feb 06, 2008 Tips to a Successful Show [Listen Now!] [Download mp3]
Jan 16, 2008 Choosing an Events Company [Listen Now!] [Download mp3]
Dec 27, 2007 Phone Interviews [Listen Now!] [Download mp3]
Sep 12, 2007 Podcasts [Listen Now!] [Download mp3]
Aug 22, 2007 Old vs New [Listen Now!] [Download mp3]
Jun 20, 2007 Traditional PR vs Pay Per Interview Publicity [Listen Now!] [Download mp3]
May 30, 2007 Working An Expo [Listen Now!] [Download mp3]
May 09, 2007 One On One Marketing [Listen Now!] [Download mp3]
Apr 18, 2007 Domain Names [Listen Now!] [Download mp3]
Mar 28, 2007 Working an Expo [Listen Now!] [Download mp3]
Mar 07, 2007 Radio Marketing Evolves [Listen Now!] [Download mp3]
Feb 15, 2007 Breathe Right [Listen Now!] [Download mp3]
Jan 24, 2007 Book Promotion [Listen Now!] [Download mp3]
Jan 03, 2007 PR Trumps Advertising [Listen Now!] [Download mp3]
Dec 13, 2006 PR Firms Unmasked [Listen Now!] [Download mp3]
Oct 24, 2006 Market Research [Listen Now!] [Download mp3]
Oct 04, 2006 Internet Life [Listen Now!] [Download mp3]
Sep 19, 2006 Internet Advocate [Listen Now!] [Download mp3]
Sep 05, 2006 Think with the End in Mind [Listen Now!] [Download mp3]
Aug 15, 2006 Business of Podcasting [Listen Now!] [Download mp3]
Aug 01, 2006 Product Desires [Listen Now!] [Download mp3]
Jul 19, 2006 Positioning Statements [Listen Now!] [Download mp3]
Jul 09, 2006 Marketing Where You Listen [Listen Now!] [Download mp3]
May 09, 2006 Product Placement: Is it for you? [Listen Now!] [Download mp3]
May 02, 2006 Advertisers take creative approach to TiVo [Listen Now!] [Download mp3]
Apr 25, 2006 Marketing on the Fly [Listen Now!] [Download mp3]
Apr 17, 2006 Using RSS to your advantage [Listen Now!] [Download mp3]
Apr 06, 2006 Know your audience [Listen Now!] [Download mp3]
Mar 24, 2006 Getting Bang for your Buck [Listen Now!] [Download mp3]
Mar 15, 2006 Media exposure [Listen Now!] [Download mp3]
Feb 28, 2006 Media Impressions [Listen Now!] [Download mp3]
Jan 26, 2006 Pitching the media [Listen Now!] [Download mp3]
Jan 09, 2006 Is Print Dead? [Listen Now!] [Download mp3]
Dec 29, 2005 Tactics and Tasks [Listen Now!] [Download mp3]
Dec 21, 2005 The Promotional Mix: Part 4 - Positioning Statement [Listen Now!] [Download mp3]
Dec 15, 2005 The Promotional Mix: Part 3 - Needs, Features and Benefits [Listen Now!] [Download mp3]
Dec 09, 2005 The Promotional Mix: Part 2 - Market Segmentation [Listen Now!] [Download mp3]
Nov 30, 2005 The Promotional Mix [Listen Now!] [Download mp3]
Nov 22, 2005 Brand Building [Listen Now!] [Download mp3]
Nov 14, 2005 Consumer poll reveals shift in thinking [Listen Now!] [Download mp3]
Oct 31, 2005 Marketers face change [Listen Now!] [Download mp3]
Oct 25, 2005 Event marketing and trade expositions [Listen Now!] [Download mp3]
Oct 17, 2005 PR: Think big, start small [Listen Now!] [Download mp3]
Sep 26, 2005 E-mail marketing done right [Listen Now!] [Download mp3]
Sep 19, 2005 Become your own broadcaster [Listen Now!] [Download mp3]
Sep 12, 2005 Increase sales, write a book [Listen Now!] [Download mp3]
Sep 02, 2005 Marketing around current events [Listen Now!] [Download mp3]
Aug 15, 2005 E-Commerce [Listen Now!] [Download mp3]
Aug 09, 2005 The Future of Advertising [Listen Now!] [Download mp3]
Aug 01, 2005 Using Publicity as a Sales Tool [Listen Now!] [Download mp3]
Jul 22, 2005 Does sex really sell? [Listen Now!] [Download mp3]
Jul 11, 2005 Mass e-mail vs. SPAM [Listen Now!] [Download mp3]
Jun 27, 2005 Long-Form Advertising [Listen Now!] [Download mp3]
Jun 13, 2005 Web Hosting and You [Listen Now!] [Download mp3]
Jun 02, 2005 Using PR to Boost Sales [Listen Now!] [Download mp3]
May 16, 2005 News for Sale [Listen Now!] [Download mp3]
May 09, 2005 KMC Exposed! [Listen Now!] [Download mp3]