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The only thing that will sell more than a news story about your product is hundreds of them...
Many products are too complex to be explained in an ad, so we specialize in helping clients promote their products using publicity.
Media stories give our clients the opportunity to deliver a sales-rich message at a time when people are listening.
We charge per story and not by the hour and call our nationally trademarked concept Pay Per Interview Publicity®.
We have been in business twenty years, have hundreds of clients and have arranged tens of thousands of stories about their products.
Take a video tour of our company to see all of the ways we can promote your product!
Contact us and we’ll have your product in the news in no time.
Contact Us
SPECIAL REPORT Issue #808: Publicity Today
Tellin' It Like It Is
Lonny Kocina
CEO, Kocina Marketing Companies
May 11, 2009
This letter may seem direct, but this is no time to pussyfoot around.
Twenty years ago, when the economy was in the tank, I started a company that sold publicity by the story rather than by the hour. Businesses loved it. Money was tight and they liked the accountability.
Over the years, as the economy heated up, our Pay Per Interview Publicity® concept became more of a novelty than an economic necessity.
Today, once again, spending marketing dollars efficiently is on the top of everyone’s list. If you have been looking for something that will cost effectively increase sales, you should consider an old standby — PR. I’ve said this a hundred times in my letters, and if I could, I would scream it at you: “Nothing will outsell a good news story.” Product publicity is the least expensive and most persuasive mass selling tactic on earth.
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