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How We WorkOnce you partner with Media Relations, we get started right away learning about your products, services, competition and customers. We then outline a strategy, and begin creating the tools necessary to tell your story to the media, which in turn tells it to the public. Reporters want to know how your information will benefit their specific audience. Fancy, expensive “one-size-fits-all” media kits that are mass mailed often get rejected without any consideration. At Media Relations we use established relationships with the reporters and producers who make editorial decisions and personalize each pitch. The media kits we send are customized based on the conversations we have with the reporters and producers. We choose from a broad selection of information and promotional materials that we have pre-assembled to promote your message. These include items such as:
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