Consumer Products Division

Consumer Products Division

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Promote Consumer Products with Media Coverage

want publicityIf you have a consumer product to promote, call Vice President of Media Production Heather Champine at 952-697-5269. Heather has helped clients strategically promote products for more than 20 years. She works with clients to craft messages with strong emotional appeal. Heather’s insights and creativity enable clients to capture their target audience’s attention. Whether she’s promoting medical technology or fashion trends, she understands consumers’ perspectives. Heather leads a team of publicists who secure national media exposure for our clients. She knows what it takes to gain media attention. She’ll help you send a message that truly resonates with your audience.

By making thousands of personal telephone calls to reporters and producers every month for 30 years, our agency has compiled our own proprietary database of media contacts. When you work with us, you’re immediately connected to media contacts and details you simply cannot get anywhere else.

And when we arrange publicity for your product, you’ll pay by the story, not by the hour. We offer Pay Per Interview Publicity®; you always get publicity for your money. And lots of it. You’ll love the accountability of our performance-based pricing.

Our full-service hybrid agency specializes in integrating traditional media, digital media, social media and websites.

The work we did for Breathe Right® nasal strips illustrates why our agency’s unique approach to promoting products has become so popular with so many companies.  What appeared to many as grassroots publicity for Breathe Right® was actually a carefully thought out and well-executed marketing strategy. We helped turn a virtually unknown product into an iconic national cash cow brand. 

Our work with Great Clips also illustrates the power of publicity. Great Clips uses local media stories to make personal connections with audiences. Great Clips has used publicity to teach customers about new tools such as online check in. It has also leveraged media stories to show how its franchisees are involved in their communities.

We’ve gained a wealth of experience from working with clients for three decades, but each client is unique. We would love to learn more about your organization and how we can help you tell your story through all promotional channels. Call Heather Champine at 952-697-5269 or complete our simple form below. Heather will ask you a few questions about your product and help you create a better plan to tell your story.

Rhoda Olson of Great Clips