There are lots of ways to get your message out to your target audiences. Our sister company, Checkerboard, had fun producing this clever animation about its services. Checkerboard’s Graphic Designer Shawn Turek created the graphics; Project Coordinator Alison Cromie provided the voice over. We love it because it clearly describes what’s necessary to design, create and manage a well-functioning business website.
Public relations and web marketing are closely entwined. Today it’s common for people to jump onto the Internet to look for more information after seeing a product or service mentioned in the traditional media interview (TV, radio, print).
Simply put: If your business has an aggressive media campaign in the works, your website had better be ready to capture the increased traffic.
Enjoy watching this short animation! We hope it gives you some nuggets to consider about how well your website is doing its job.
Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.”
Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.”
An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”
