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Two more publicists determined to help you promote your product

by | Nov 18, 2015 | Company News

help you promote your product

Our pricing structure and our people set us apart from other agencies. With Pay Per Interview Publicity®, we charge per story we successfully arrange, not per hour worked. And as for our people, we hire hard-working team players who keep a positive attitude and persevere until the job is done. Our two newest publicists, Tsering Yangchen and Lauren Seagren, continue in this tradition. They’re just the type of people you need to help you promote your product.

Tsering’s genuine fascination with the media drives her to contact them relentlessly. She says, “I love when the media is interested in our materials and I can give them more information to help them create a story. I have the power and tools to pitch the next incredible story out there, while helping our clients!” She stays positive and keeps calling until she arranges media stories about our clients. Tsering explains, “It’s all about your attitude. It’s very important to have patience. Have a positive outlook and believe in yourself. Don’t stop contacting the media! Keep going! If I encounter barriers, I just brush off my shoulders.” And what motivates her? “The possibility that today, I will get another booking.”

Tsering and Lauren both have strong abilities to empathize. This helps them understand our clients’ needs. It also helps them relate to the media, and craft story angles that suit individual journalists and media outlets.

When you speak with Lauren, you’ll notice she is sincerely motivated to help brands grow and develop. She wants to help our clients build a strong future and succeed. She quickly adapts to changes and is skilled at creating new strategies. And she loves to learn. She confirms, “My favorite part of the job is how I’m constantly learning.”  Lauren decided to become a publicist because she wanted a challenging career that would be a good fit for her talents. She explains, “I have a background in public relations and knew it was work that I enjoyed doing.” She genuinely loves to talk with people. This is definitely helpful as she makes call after call throughout the day. Lauren says, “There is never a shortage of people to contact in the media.”

When you ask publicists to arrange media coverage for your product, you need to be able to trust they will do their utmost to succeed. Our pricing structure creates a performance-based culture. It’s vitally important to us to get stories booked. And our publicists are pleasant to work with, both for you and for the media. We often co-produce stories with our media contacts. The relationships we’ve built with journalists and producers help us arrange the wide-reaching publicity our clients seek.

I am fortunate to lead a team of enthusiastic publicists. Call me at 952-697-5269 or complete our form to learn more about how we can arrange media coverage for your product. Right now is the perfect time to get started: We’re offering a $1,000 discount when new clients sign up for a $10,000 or larger publicity campaign. This discount is only available until the end of the year, so pick up the phone and call me today.

We root for our clients and want to see their businesses grow. Take advantage of our special offer. Let us show you what positive media coverage can do for your business.

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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