I have been amazed by the new marketing avenues businesses are optimizing these days. I wanted to know more about how Mid-America Events and Expos are cultivating this face-to- face marketing opportunity to teach customers about  products and services.

I caught up with 2009’s Show and Event Manager of The Year, Michelle Roddie.  Michelle works with corporate clients organizing events like “ Go Red” all over the country. These are huge events.   She works with venues  as a coordinator for her clients.  Michelle is traveling to Detroit, Tampa and Anaheim, just in March for the ”Go Red” event.  No detail is too small.  Each event offers a challenge. “That is what keeps my job exciting”, Michelle says.  

I learned more about each expo Michelle coordinates . From scheduling talent and workshops at each expo to organizing exhibitors, Michelle keeps these events on track. Body Mind Life Expo is coming up the weekend, February 27-28 and Michelle is busy coordinating last minute details. 

“I look for each company’s unique potential to attract customers.”  

What an interesting marketing opportunity. Thousands of customers, eager to learn about you’re your product or service, and you there to teach them.