Pitching the media using first-hand experience: Notes from our fitness revolution

Media Relations has an extensive and long-standing roster of health, fitness and lifestyle clients, including the National Strength & Conditioning Association (NSCA). The NSCA’s certification programs are the industry’s gold standards, so when we decided to get healthier for ourselves and our families, we sought the assistance of NSCA-certified fitness instructor Erik Peacock NASM-PT, NSCA CPT, owner of Puravida Fitness.

Most of us already knew a lot about natural health and fitness, because we are well-versed about our clients’ products and industries. We’ve literally had thousands of calls with the media on their behalf, discussing possible story angles.

However throughout the six weeks of our fitness revolution, Peacock brought our understanding to new heights. He taught us new ways to get fit while also coaching us on how to improve our diets. It gave us a deeper perspective of, and appreciation for, the level of expertise that goes into the NSCA’s training programs, for which we have gotten media coverage everywhere from USA Today to major market TV stations.

Three of our staff members were also rewarded for their efforts with gift cards for another healthful client: Valley Natural Foods, a local food co-op that features mostly organic and non-GMO products. We are all going to be paying attention to what those three people bring into the lunch room.

You can bet that when we pick up the phone to talk with reporters and producers about natural ingredients that support joint health, speed muscle recovery, minimize blood sugar spikes, etc., we are in part drawing on our own personal experiences as well as the science-based facts supplied by our clients.

That’s going to make for some meaningful conversations with the media.



No comments yet

The comments are closed.

Tags: , , , , , , ,
About the author: Robin will coordinate the writing for your ongoing communications needs including newsletters, social media posts, blogs, newsletters and press releases. We get a kick out of her ability to “assume the personality” of whomever she is writing for. Her turnaround is very fast: She can produce press releases and other written documents quickly and professionally. An IABC and Mercury award winner, Robin served as an associate publisher, associate editor and media spokesperson; and managed the employee communications department for a multi-national Fortune 500 company prior to joining our team. Her strong background in health, nutrition and veterinary medicine have also proven beneficial as she interprets clients’ scientific information for mainstream media.
  • Need Publicity?

    Call 952-697-5269
  • Testimonials

    Cargill"Media Relations has secured excellent exposure in both the consumer and trade press for our brands. Their integrative approach and industry expertise has complemented our internal marketing team well."
    Pam Stauffer
    Marketing Programs Manager
    Cargill Health & Food Technologies
    1800 Contacts Icon“If you are serious about using PR as part of your marketing program, than I absolutely recommend working with Media Relations, Inc. This company simply offers a much better way to do PR because what you pay is based on the results you receive. And this is a firm that will work tirelessly on your behalf.”
    Kevin McCallum
    Vice President, Marketing
    1-800 Contacts
    Window World Icon“Needless to say, it’s through your magnificent publicity work at Media Relations that I have been able to gain opportunities that build this priceless stature and notoriety. I have also been pleasantly surprised with the publicity mileage I’ve received for a modest investment. It’s a pleasure working with your company. Thank you for your diligent and impressive work!”
    Terry Derosier
    Window World
    NOA Icon“When I started working with the team at Media Relations, I was pleased to discover how mindful they were about getting facts and message points right.  Their immense patience and ability to listen helped to lay a solid platform for our first publicity campaign.  I think these traits made our initial efforts fruitful – and I anticipate many more successes in the future.”
    Kim Reddin
    Consumer Advocate
    National Onion Association
    eCapital Advisors Icon“I show our clients how to turn an overwhelming amount of data into useful information that will help them to drive their businesses ahead of the competition. Similarly, Robin transforms data about eCapital Advisors into written documents that we can use to promote our unique strengths and capabilities. I call that a smart strategy."
    Lisa David
    eCapital Advisors
    Alchem Icon"There are many challenges associated with launching a new product and educating consumers about its benefits. Checkerboard Strategic Web Development and Media Relations were instrumental in ensuring that our website and media campaign hit their marks right out of the gate."
    Laurent Leduc
    Chief Executive Officer
    Alchem USA Inc.