It was a thrill to use our event marketing background to teach Kids n’ Kinship mentors how to better market their program during events. Media Relations has provided publicity services for Kid n’ Kinship, a local nonprofit mentoring organization, for many years. Partner Heather Champine also serves on the organization’s board.
Life’s experiences have a wonderful way of intertwining. When the discussion arose of how to improve Kids n’ Kinship’s effectiveness when exhibiting at events, Heather immediately jumped into action. Media Relations had an event production company for more than 10 years. We offered training to our exhibitors on everything from effective booth appearance and staffing to the best follow-up techniques after the show concludes. When exhibitors followed these tips, they set themselves up for a successful event, show after show, year after year.
After Training Manager Cynde Bock delivered this training to Kid n’ Kinship volunteer mentors, with the support of Heather and Publicist Sallie Crowl, we were happy to receive this thank you note signed by all of those in attendance.
Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.”
Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.”
An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”
