Media recognizes public relations expert Mike Danielson
Media Relations Partner, and Health and Nutrition Director Mike Danielson proved why he is a marketing mover and shaker during his recent interview with the Star Tribune’s Todd Nelson. Danielson has developed and managed hundreds of multimillion-dollar marketing campaigns for nutritional supplements from some of the world’s most important suppliers. In this interview, he explains why our Pay Per Interview performance-based business model appeals to so many corporations.
Taking the time to understand our clients in such great depth sets Media Relations apart, and lays the groundwork for trusting relationships that have lasted for more than a decade. ”We help our clients tell their story with a strong ethos around creative ingenuity,” says Danielson. “With our expertise in health, nutrition and lifestyle, it means we have expertise at targeting the highly motivated, actively seeking consumers, typically in the 35-plus range, that are motivated to living healthier lifestyles.”
Media Relations’ clients benefit from our commitment to gaining first-hand understanding of their products. Earlier this year, for example, Danielson traveled to Malaysia and France on behalf of the Malaysian Palm Oil Council. While in Alaska to learn about Vital Choice, he spent time on a trawler, experiencing sustainable fishing.
Our team is eager to tell your story through the media. Call us at (612) 798-7269 to get started.
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What appeared to many as grassroots publicity for Breathe Right was actually a carefully thought out and well executed marketing strategy. Read our Breathe Right white paper for a peek behind the curtain. We reveal how our role with a small medical devices company in Chanhassen, Minnesota helped turn a virtually unknown product into an iconic national cash cow brand.
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