How to Make Your Product a Celebrity in the News

Customers Can’t Buy It if They Don’t Know About Itheather_champine

Traditional advertising is struggling with sagging revenues. Are you having a harder time reaching clients through advertising? Traditional PR can be so confusing. What does it take to get reporters, producers and editors to do a story about your product? Discover an underutilized channel of promotion: Publicity as Advertising. Learn how to harness the most powerful sales tool on the planet.

  • Why is it untapped?
  • Why is publicity the best way to advertise?
  • What are some of the tools needed for a successful publicity campaign?

You will learn:

  • Why publicity is often more effective than advertising
  • Why you should view reporters and producers as an inexpensive extension of your national sales force
  • The importance of customizing your approach
  • Why most traditional PR tactics such as the use of press releases and wire services don’t work and never will.
  • Key elements that should go into a “media toolbox”
  • Techniques for capitalizing on media coverage to multiply your exposure
  • A brief history of public relations that explains why the PR industry has underserved markets and what marketing experts can do about it.
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“I would recommend this class to others! Heather’s class gave me valuable information on the subject of publicity and how to use it. She gave satisfying answers to my questions and I gained even more insight from listening to questions others asked as well.”
- Marilyn G. Pentel, CEO