Presented by: Jason Kocina President of Checkerboard Strategic Web Development
Publishing for Business
Social media plays a large role in content syndication, and it is growing faster than any promotional channel ever has. The social media platforms such as Facebook, Twitter, LinkedIn, and YouTube are becoming benchmarks in marketing efforts much like websites and email have in the past.
More important than the tactics and promotional channels that carry your messages is the strategy behind the messages themselves. When things get cloudy, we like to focus on the things that remain consistent. It comes down to what you do, who you serve and how you connect with them. It is important to define your messages, target market and goals.
Key takeaways:
• Setting goals for your social media campaign that reflect your company
• Establish which social media tools are right for you
• Rules of Engagement – the who, what, where and how of social media posting
• Content distribution tips and tricks
• How to measure your social media ROI in terms that make sense
You will learn:
• How to control your message consistency
• How to position yourself as the expert in your niche
• How to use technology to your advantage when pushing out your messages
• How you can control social media through positive messaging
“We were very excited to have Jason Kocina present at our annual conference this year. Jason did a great job of sharing his insight on facebook as well as other social media to a group who was very diverse in knowledge of social media. The classes were very informative and even the people who thought they really knew a lot about facebook left with new ideas to try out. Thank you so much to Kocina Branding & Marketing Company for helping to make these informative classes possible!” - Jenny Mann New Store Coordinator, Clothes Mentor
