Category: Marketing Fundamentals

What is targeted marketing, and what can it do for your expos and events?

One major distinguishing benefit of our events is that each one attracts a specific target audience. For example, we produce [...]

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Sharpen your marketing strategies in 2012 at our MarketSmart Academy

Albert Einstein defined insanity as, “Doing the same thing over and over again and expecting different results.” In this economy, [...]

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Get MarketSmart Academy’s help with creating your 2012 Social Media Plan

How much time do you spend keeping up with social media marketing trends? What new tools can help you make [...]

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I’ll apologize for my language in advance …

In addition to owning and running a marketing company for over twenty years, I teach marketing at the college level [...]

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