Who do you think will do better come Black Friday? A business that has a lot of media coverage about [...]
Category: Letters from Lonny Kocina
If you have a new product that people should know about, advertising probably isn’t going to work. Take a minute [...]
A couple people in the office think the first sentence of the following letter is a little "gross" but I [...]
Imagine you could push a button and articles about your product would appear in 10 publications over the next month. [...]
Are you finding it difficult to keep up with your social network marketing posts? We have an easy solution. [...]
If you are in the health and wellness business, and you want to increase sales, there is one person you [...]
I’m in trouble for writing the letter that follows. I took a jab at social media marketing, so I figured [...]
Sorry, but do the puny sizes of social media audiences strike you as a marketer’s dream come true? I’m not [...]
I learned a good lesson when we went through an economic downturn in the 80s: make marketing your sacred cow. [...]
I learned a good lesson when we went through an economic downturn in the 80s: make marketing your sacred cow. [...]
Articles from our staff that will get your creative marketing juices flowing
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Napolean Hill, author of the popular business book “Think and Grow Rich,” wrote this essay about the habit of going [...]
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