We live in an information-hungry society. If you haven’t marketed your company on Twitter in the last few hours, or [...]
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Category: Letters from Lonny Kocina
How long do you think reporters have been working on all of those holiday buying guides that you’ve been seeing [...]
The media produce millions of stories on a regular basis and if your company is like most, you are in [...]
Every four years, marketers compete for media space with presidential candidates. This year will be no different. Faced with a [...]
It’s that time again when our clients are planning their 2012 marketing budgets. Over the last 24 years, our clients [...]
In addition to owning and running a marketing company for over twenty years, I teach marketing at the college level [...]
What follows is the most profitable headline and story you may ever read … “No matter how many millions are [...]
I write a lot about the value of publicity. I know how well it works because I see the success [...]
If your product or service is fairly new or complex, traditional ads probably won’t work for you. After all, how [...]
Here’s a simple trick to see if you are spending your marketing dollars in a way that will give you [...]
Articles from our staff that will get your creative marketing juices flowing
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Napolean Hill, author of the popular business book “Think and Grow Rich,” wrote this essay about the habit of going [...]
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