There is an old saying: “Those who can’t do, teach”. That is definitely true for me when it comes to [...]
Category: Advice & Tips
I’ve been noticing a trend lately when working with editors and reporters. Many of them are starting to ask for [...]
The busy side of 50+ PrimeTime Living Expo is complete but media exposure is not. As a publicist, I [...]
Social media is the shiny new tool in the PR tool box right now, and while some marketers embrace new [...]
2011 is more than half over. Are your sales on target? What are your plans for those upcoming months when [...]
Here’s a phrase I dread hearing every year: “It’s back-to-school time!” I’m not even in school, but I still seriously [...]
One thing I really love about working as a publicist at Kocina Branding & Marketing Companies is the team comraderie. [...]
Once you have created a promotion and pushed it out through a promotional channel, that promotional content can be used [...]
When you want to ensure that you’ve got prospects coming into your sales pipeline, consumer expos can be your secret [...]
Here’s a simple trick to see if you are spending your marketing dollars in a way that will give you [...]
Articles from our staff that will get your creative marketing juices flowing
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Napolean Hill, author of the popular business book “Think and Grow Rich,” wrote this essay about the habit of going [...]
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