Learn More Kocina Marketing Companies
Media Relations
is part of Kocina Marketing Companies
Strategic Solutions Take the virtual tour of KMC!
Find us on Facebook

Kocina Marketing Companies are populated with talented professionals whose sole purpose is to help you reach your customers and teach them to buy your products.

Our staff has a solid academic understanding of marketing and twenty years of project execution to back it up. This allows us to coach you through creating effective marketing strategies, as well as effectively execute the strategies that have been conceived.

Working with Kocina Marketing companies will bring clarity to your marketing and increase your revenue by creating sales rich messages that flow through promotional channels where your target market is actively listening.

  • Publicity
  • Web Solutions
  • Expos
  • Events
  • Strategic Products
  • Video Production
  • Other Services
  • General Information
 :

About UsPay-Per-Interview Publicity®About YouExamples of our WorkGetting StartedKMC RadioCareers


Examples
Case Studies
Client Bookings
Contact Us
Home

Case Studies

Phase 2
At a time when the low-carb diet phenomenon was sweeping the Nation, Media Relations was an instrumental player in positioning a product, that uses an extract from the white kidney bean to significantly reduce the absorption of starch calories into the body, in the forefront of the public's eye. Testimonials and interviews from researchers and third party experts provided MRI's client the opportunity to reach and teach the public how a weight management program using their product could be part of a healthy lifestyle. After one year, the product had achieved complete worldwide market penetration reaching more than 721 million consumers. Read full case study for Phase 2

1-800 CONTACTS
Media Relations played an integral role in getting Federal legislation passed that benefited the 36 million Americans who wear contact lenses. By educating reporters on the issues and supplying well-versed spokespeople to speak on the topic, MRI was successful in making more than 52 million impressions over the first 2-1/2 years of the campaign. Read full case study for 1-800 CONTACTS

Lycored
The results of scientific studies and testimonials from well-recognized doctors were just a few of the tools used by Media Relations to educate the public on the newly-recognized health benefits of tomatoes and lycopene. By increasing the national awareness of lycopene, MRI helped promote the client's sales of Lyc-O-Mato®, its scientifically standardized, natural tomato extract containing lycopene. Read full case study for Lycored

MET-RX
Using company founder and nutrition expert Dr. Scott Connelly as the campaign's primary spokesperson, Media Relations was able to secure national print and broadcast interviews in the 10 largest U.S. markets. Focusing on pertinent, nutrition-related issues and using testimonials from professional athletes, the client reached its highest sales figures ever after its campaign with MRI. Read full case study for MET-RX

Baywood International, Inc
A grassroots publicity campaign involving media tours in targeted markets was created by Media Relations to compensate for many of the missing elements that would normally be used to create media interest for the client's product. Because of MRI's publicity efforts, distribution of Dr. Harris' Original Snore Formula reached a significant level in 50 of the nation's top markets. Read full case study for Baywood International, Inc

Cargill
To generate excitement for the launch of a new product, Mid-America Events & Expos, a sister company of Media Relations, was able to create an event with a memorable atmosphere that heightened the senses. Local news stations attended the event at the client's company headquarters to help further promote product awareness. Using the combined expertise of MAEE and MRI, the client came away with a very successful event that created visibility and interest for its new product. Read full case study for Cargill

Malt-O-Meal
To honor employees at the client's annual recognition banquet, Mid-America Events & Expos, a sister company of Media Relations, used the event's unique location to develop a Hollywood-themed evening that gave each honoree star status. The event included a dinner, entertainment and take-home gifts. The client and all attendees were treated to a glamorous event that was a fun-filled success. Read full case study for Malt-O-Meal

SoySoft, Inc
Read a letter from the Vice President of Sales for SoySoft, Inc. praising the publicity generated by Media Relations. Through MRI's efforts, SoySoft saw its sales in targeted areas "increase tremendously" and what began as a local publicity campaign has grown to an international level. Read Lucy Larson's letter here