http://www.publicity.com/blog Mon, 03 Nov 2008 19:11:44 +0000 http://backend.userland.com/rss092 en A few weeks ago I was out to dinner with a friend who owns a company with sales in the billions. That's billions with a "b." As he does every time we meet, he reminds me of the advice I gave him when his business was in a severe slump. He ... http://www.publicity.com/blog/index.php/2008/11/03/building-your-brand/ The story resumes in the same office. Another eager and motivated expo salesperson named Toni has witnessed Michelle’s success. As this person was prospecting for Mid-America Remodeling & Design Expo (www.101expos.com/marde), she came across a retail store whose website  stated, “New Web Store Coming Soon.”   Curious, this salesperson called the ... http://www.publicity.com/blog/index.php/2008/08/11/the-incredible-client-meeting-story-part-two/ There once was an expo salesperson named Michelle, who refused to let a little word like “no” stop her from making her goals. Recently while talking with a prospect about the Mid-America Remodeling & Design Expo (www.101expos.com/marde), she heard every objection imaginable including “We don’t have a booth and we ... http://www.publicity.com/blog/index.php/2008/08/11/the-incredible-client-meeting-story/ Two years ago I sat down with my freshman college advisor and listed off my plethora of interests. From education to business, journalism and everything in between, I wanted to do it all! Now, two years later, I am heading into my Junior year of college at Indiana University with a ... http://www.publicity.com/blog/index.php/2008/07/28/not/ Not the Average Intern            Now I know what you’re thinking … this intern seems a little full of herself, but don’t let the title fool you.  The meaning behind the title doesn’t lie within me exactly, but more within Kocina Marketing Companies and the work I do for them.  As ... http://www.publicity.com/blog/index.php/2008/07/17/not-the-average-intern/ There is nothing better than getting a placement with a media contact you've been chasing after for some time.  Finally, I was able to penatrate the veil of "untouchable media" the other day when I set up an interview for my spokesperson.  This type of achievement motivates me to work even harder than the ... http://www.publicity.com/blog/index.php/2008/06/23/760/ Working at Media Relations for the last two years has given me great wisdom and has been character building.  We are working daily to strive for the  greater good of our company and for our team.  The communication between our team is vital in assuring our company wide success.  We ... http://www.publicity.com/blog/index.php/2008/05/30/contributing-to-the-greater-good/ As an accountant, I am aware that most people think accounting is just adding here, subtracting there, making people’s paychecks, collecting the money and paying the bills. Well for the most part it was for me ... until now. Since I have had my "Now, Discover Your Strengths" chart posted by ... http://www.publicity.com/blog/index.php/2008/05/20/analyzing-the-future/ When I first began my career at Kocina Marketing Companies four years ago, I had the opportunity to participate in our company book club to discuss Now, Discover Your Strengths by Marcus Buckingham and Donald O. Clifton and take the on-line assessment.  My top five strengths are Focus, Achiever, Responsibility, ... http://www.publicity.com/blog/index.php/2008/05/13/what-will-i-be-when-i-grow-up/ Just that word alone sounds cold and cruel. We’ve all had to deal with it at one time or another in our lives, whether it was for a job, a date, a loan or any of a million other things when someone else is answering our request. Never once was ... http://www.publicity.com/blog/index.php/2008/05/06/rejection/