2009 was not a great year for most companies, luckily, 2010 will be a fresh start with great opportunities around every corner.  Targeting your key demographics is crucial for drawing in new clients and customers to your business, as well as retaining them- it always has been.  Nowadays, it is not as easy as it once was.  The average consumer will not sit through an entire television commercial, changes the radio station during ads and flips the page of most newspaper and television ads.  So- how do you get your message right in front of the customers you really need?  How can you possibly make a connection with the people that will benefit most from your product or service, when they will not even take a second to look at/listen to/watch your advertisement?

That’s where we come in.  Our Body Mind Life Expo is here to help YOU make personal connections with the customers that you have been searching for.  On February 27^th and 28^th 2010 the Minneapolis Convention Center will house the Midwest’s largest health and natural products expo- putting up to 7,000 consumers within arm’s reach- all you’ll need to do is be ready to chat them up, and show them what you have to offer.

There is still space available for your business to take advantage of at the 2010 Body Mind Life Expo.  If you would like to participate, in addition to the chance to have up to 7,000 eager consumers in front of you, you will receive:

• Targeted expo marketing to attract key buying demographics
• FREE online marketing, allowing consumers to shop before the show
• FREE admission tickets for your existing customers, to promote your show participation
• FREE expert advice on maximizing sales and leads
• FREE mention in our high quality expo magazine distributed to 500+ Twin Cities locations as well as at the Expo. Unpaid Circulation: 25,000 to 30,000 each issue.
• Promotion by our professional public relations team- including TV, radio, print and Internet placements. We also include advertising through as many as 15,000 postcards, e-mail newsletters to 11,000 past attendees, 75,000+ tickets distributed throughout the market, and much more!

We would love to see you there, and help you increase your business in 2010!  Give us a call at (612) 798-7256 for more information and discounted expo participation!

 

The natural health and personal growth markets are exploding into a $230 billion a year industry.  Are you taking advantage of the growing category?  Do you know how to reach your potential customers effectively?  How can you differentiate your product or service from the others?  Where can you get thousands of potential customers in front of you, to show why your product or service is superior?

 

The solution is simple- participate in the Midwest’s largest health and natural products expo: The Body Mind Life Expo™ at the Minneapolis Convention Center, February 27-28, 2010.

 

The Body Mind Life Expoâ„¢’s local and national exhibitors offer cutting-edge information, products and services to promote a healthier, happier and more balanced lifestyle.  The expo features natural products, personal coaches, healthcare consultants, nutritional products, financial services, holistic health providers, fashion and beauty advice. Year after year, this event draws thousands of people who have the money to purchase what they want when they want it.

Meet the average Body Mind Life Expoâ„¢ Customer:

• 82% are college educated
• 69% attend to get help with improving their physical health
• 62% attend to get a fresh perspective emotionally or spiritually
• 68% take a dietary supplement daily
• 78% buy organic products
• 64% will pay more for brands using environmentally sustainable packaging.

Give us a call for more information and discounted prices at 612-798-7256!  You can find more information about the Body Mind Life Expo™ at http://www.101expos.com/bml/exhibitors/.

We look forward to seeing you there!

**By Lindsay Helgeson, Communications Specialist,  Kocina Marketing Companies** 

  Several times a year, I am able to work with clients who have a strong motivation to support and better our local communities. These past several months I have been lucky to work closely with several clients in this way…one of them is WomenVenture (www.womenventure.org):  WomenVenture is a thriving, local resource for those who would like to grow in their career or build a new business. The organization rooted itself in Minnesota 31 years ago, offers services for both women and men, and their resources seem boundless. Each autumn they have a large conference-fundraiser at the Minneapolis Convention Center with career workshops and speakers, which has grown to become the largest business conference for women in the Midwest. This year they treated attendees to the advice and life stories of three of Minnesota’s most influential women leaders: Marilyn Carlson Nelson, Senator Amy Klobuchar, and Gloria Perez, of the Jeremiah Program.   I truly, TRULY loved my job as I helped to create media awareness about this event and the helpful classes that WomenVenture offers to those in the community who are looking to grow their career potential - especially in this economy. It was exciting to work with the talented committee who leads this conference, with the course leaders who watch their clients grow, and to prepare successful clients who are watching their dreams come true for their upcoming interviews. How fun to explain these stories to reporters and editors!  How exciting to hear the reporters’ voices warm up as they could envision what this story might mean for their viewers, listeners, readers. What a treat for me to watch these stories come alive on the nightly news, on the morning shows, over the airwaves, and splashed across the pages of our daily papers. The biggest bonus: knowing that WomenVenture was able to get the word out to those who desperately needed to hear it this year.  

Each year, Minnesotans flock to the original Body Mind Life Expo for tips on staying healthy. In 2010, that information takes on extra importance. 

 

If you think a trip to the grocery store takes a big chunk out of the family budget, consider the costs of getting sick. From co-pays that cost more than a tank of gas, to deductibles, lost wages from missed work and out-of-pocket expenses that can exceed a mortgage payment, even getting the flu can be expensive. Healthcare costs in an already troubled economy are providing many Minnesotans with more incentive than ever to find new ways to take better care of themselves.

 

Each year, thousands of Minnesotans attend the original Body Mind Life Expo (www.101expos.com) at the Minneapolis Convention Center for ideas on staying healthy. This year, most will be looking for ways to do so on a budget.

 

As the largest health and natural products consumer event in the Midwest, this expo is the ideal place to find experts who can provide mainstream and holistic advice on nutrition, physical fitness and disease prevention, as well as emotional and spiritual well being. This year’s expo, to be held February 27-28, 2010, is expected to attract even more people eager to learn tips that will help them avoid spending time in a doctor’s office.

 

Prevention is the modern mantra. The gloomy economy has not dimmed nutritional supplement sales. The changing lifestyle and growing elderly population is making space for the nutritional supplement industry to grow. Americans spend more money than any other country on nutritional supplements, and are credited with having the greatest health awareness. According to Natural Products Insider, specific demand for functional foods and beverages benefitting digestive and immune health, as well as cardiovascular health, is on an upswing.

 

People also are looking for new ways to cope with the stress in their lives. Renowned spiritual teacher and author Leonard Jacobson will present two free seminars at the expo to help people learn how to live in the present and achieve a deeper level of peace.  

 

Over the years, the Body Mind Life Expo has become a trusted clearinghouse for health-related information. Those watching their pennies appreciate the fact that admission always includes free back-to-back seminars on everything from proper exercise techniques, weight management and anti-aging tips, to the latest on the use of therapeutic essential oils and other fact-based ideas for taking control of your health. 

 

People also spend quality time exploring local resources including holistic services, environmentally-friendly products, stress-free vacation ideas, workshops and classes, counseling and motivational centers, clinics, acupuncture/bodywork services and more.

 

Benefiting underserved women and their families touched by breast cancer. Mid-America Events & Expos, producers of the Body Mind Life Expo, is donating 50 percent of all ticket sales from its 2010 expos to Hope Chest for Breast Cancer, which will also be given a booth at each show.

 

Visit www.101expos.com to Shop at the Show before you go. Admission is $3 with the half price coupon available at www.101expos.com, and free to kids 17 and under when accompanied by an adult. Further information is available on the expo hotline: 612-798-7256.

 

This year’s Body Mind Life Expo is made possible in part by 5 Eyewitness News, KSTC Channel 45 and The Edge: Soul of the Cities.

When it comes to explaining your product’s features and benefits to potential customers, nothing beats the face-to-face interaction you get at an expo. Now it’s easier than ever to extend the sales and marketing benefits of your expo participation by using the Internet.   Thousands of people within your targeted audience may attend the expo. Here’s how to continue ‘talking’ with the prospects you meet, and even close the sale with those you may not have a chance to talk with.   ·         E-mail Marketing – You’ll gather many valuable leads during the expo. Use this contact information to your advantage. Have a system to reinforce your sales messages with these prospects on a regular basis. When they are ready to buy, you want them to automatically think of you.  ·         Close Sales Online – With so much booth traffic, your time with each prospect at an expo may be limited. So you’ll need a place to send them for more detailed information. Use your Web site as your 24-hour marketing tool, and build in options designed to help close the sale.  ·         Online Sales – By also offering show specials online, you may capture some of those prospects needed a little more time before deciding to buy from you. Online stores can also be used to upsell and create long-term loyalty among your customers.   Another consideration: ·         Professional Literature – When the expo gets busy, it can be difficult to answer all of the visitors’ questions. With professionally designed literature, you can still help influence their buying decisions by answering their questions and directing them to your Web site where the sale can be closed.  At Mid-America Events & Expos, we’re not just going to sell you a booth. We can help you maximize the entire experience to your greatest advantage. Get started today by calling 612-798-7256.  

Entrepreneur magazine has listed the seniors market among the top 10 trends for 2010.  Through our face-to-face events, Mid-America Events & Expos (www.101expos.com) has been helping companies build their reputations as being senior-friendly since 2001.

Most of our exhibitors and marketing partners have been with us since the start … and the reason is that they are making money by targeting this lucrative market.

According to Entrepreneur’s article, businesses aimed at retired baby boomers are … in their words … booming. Did you know, for example, that seniors spend more on health and personal care products than any other age group?

Could you be focusing more on this population segment?  It’s not difficult. Some tips include:

• Keep your marketing and advertising straightforward and benefit-oriented.
• Show seniors in your ads and on your Website.
• Use larger type and an uncluttered design.
• If you offer senior discounts, let them know!
• Use a very strong call to action.

To start meeting healthy, vibrant and active seniors face-to-face, consider participating in the Seniors Expo, Seniors Spring Show and the Ms. Minnesota Senior Pageant. In addition to exhibiting opportunities, there are various levels of marketing partnerships including some that offer year-long media campaigns.

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