Internal Reporter’s Weekly Update with Jason Kocina- 6/11/09

IR: What are you doing this week for Kocina Branding and Marketing Companies?

Jason: The largest project Checkerboard did this week was for a client that is selling a new STD prevention cream. We developed a “funnel system” to collect leads — potential customers — and drive traffic to the client’s Website. We worked on building up this new system to store all the leads’ data in the company’s database. Doing this also enabled us to store all of that information into our email marketing system.

IR: The new system sounds like an excellent marketing tool. What is the next step?

Jason: We will automatically follow up with the leads and start marketing to them.

IR: In what ways are you going to market to the product’s segment of the audience?

Jason: We are getting people to the “conversion point” or the “free sample” offer, where we use a very multi-tiered marketing approach. One way we are doing this is by utilizing all the latest social networking sites.