There once was an expo salesperson named Michelle, who refused to let a little word like “no” stop her from making her goals. Recently while talking with a prospect about the Mid-America Remodeling & Design Expo (www.101expos.com/marde), she heard every objection imaginable including “We don’t have a booth and we don’t have any ideas for a booth.”  So the industrious salesperson convinced the prospect to come into the office by stating, “We can help you come up with ideas for your booth. Oh, and did I mention we can also do booth graphics?” And so, the meeting was set.

On the day of the meeting, Michelle cordially introduced the prospect to people representing Kocina Marketing Company’s (KMC) various services (www.publicity.com). He was so impressed that he paid in full for exhibit space at Mid-America Remodeling & Design Expo and the company’s Seniors Expo. He is even talking with one of KMC’s other companies, Checkerboard (www.checkerboard.com), about enlarging some photos for use in his booth display.

But wait. There’s more! He also spoke with Checkerboard developing his Web site. The conversation then turned to the value of blogs, which led a further discussion about KMC’s newest service: Internet Advocacy.

Remarkably, there’s still more! This prospect is developing a new beverage and could possibly become one of KMC’s Media Relations clients as well.

“It really helps to get people here and in front of our people,” Michelle commented.