A Lesson in First Hand Experience

Staff Writer — Internet, Marketing, Public Relations

Two years ago I sat down with my freshman college advisor and listed off my plethora of interests. From education to business, journalism and everything in between, I wanted to do it all!

Now, two years later, I am heading into my Junior year of college at Indiana University with a clear sense of what I want to do thanks to my internship at Kocina Marketing Companies.

Wait a minute, maybe I jumped ahead a little too fast. I did make a few important decisions during my first two years of college.

After taking a few courses in each of my many interests, I made the decision to double major in journalism (with a focus in PR) and communications.

With hard work and motivation, I absorbed as much information as possible about these exciting fields, but found myself wanting to learn even more.

I wanted first hand experience.

Luckily, that is exactly what I’ve recieved during my summer-long internship at Kocina Marketing Companies (KMC).

From day one at KMC, it was apparent that I would not be the typical coffee-running, copy-making, often-ignored intern. To my delight, I was assigned to help a specific team, and better yet, an important long-term project.

Although office life was a little overwhelming at first, KMC made me feel comfortable to ask questions, and take on more responsibilities once I was ready.

Because KMC is made up of three companies: Media Relations, Checkerboard Strategic Web Development and Mid-America Events & Expos, I have been fortunate to get a well-rounded experience, something that our clients are able to recieve as well.

KMC’s three unique companies work together to ensure that our clients’ needs are met at all levels by interacting and utilizing the many skill sets throughout the three companies. Because of this, KMC provides a full promotional experience.

Between researching useful information that could be included on a client’s website, organizing clients’ travel schedules and helping with project overviews, KMC has given me the opportunity to understand many facets of marketing. More importantly for me, KMC has shown me that my plethora of interests can all be utilized through the magic of marketing.