As an accountant, I am aware that most people think accounting is just adding here, subtracting there, making people’s paychecks, collecting the money and paying the bills. Well for the most part it was for me … until now.

Since I have had my “Now, Discover Your Strengths” chart posted by my door, others have realized what my strengths are including the owners Lonny and Robin Kocina.  The strength they all seem to relate with me is “analysis”.  They have had me analyze more things for them lately and I think they like the results. Even though I like accounting a lot, I probably like analyzing situations more.

I am also a very strategic person, which fits very well with analysis, since my analysis will be used to develop future strategies.  Analysis, in simple terms, is taking a situation and thinking of all the factors that affect it. A person then uses their experience in probability, people’s desires, supply and demand, profitability, the situation’s environment, common sense and ANY number of other factors important to the situation. I find myself doing this in my head every day for the weirdest things, but now I will do it for something that is productive for the company.

At Kocina Marketing we are starting a new group of services to go with our current product line designed by my boss, President Lonny Kocina.  Since the pricing and the costs involved are new to Kocina Marketing, proper analysis needs to be done to accomplish bottom line success. I am looking forward to helping in the analysis of the ‘how much, how many and other numbers, costs and revenue impacts’ of the development of Lonny’s strong group of new marketing services that we are adding to the Kocina Marketing product mix. 

The unique size of Kocina Marketing gives me the opportunity to be involved in a process like this. At a big company the Finance department and not the Accounting department would normally handle this analysis. It is a unique opportunity that I look forward to participating in using my top strength.

My analysis already has told me that these new services will be complementary to Kocina Marketing Companies’ family of core products, add great marketing services for our clients and help the employees see future growth in our company. These new services will be better for the “Company, Client, and Employee”. These are the three things all company actions strive to improve/achieve.