Podcasting

Lonny Kocina — Advertising

Podcasting tips:

Here are a few tips to keep in mind when creating a podcast:

  • Keep it relevant
  • Maximum of 5-7 minutes on a teaser type podcast
  • Interview type podcasts (two voices) are more engaging than a single voice, especially if you’re planning a longer podcast.
  • Remember branding is important. Just as with a visual logo, your clients should consider an “audio logo” - a brief music intro and outro to familiarize the audience with your unique brand
  • Use professional equipment or a recording studio to avoid sounding like the DJ wannabes, podcasting from their garages.