Many companies market to the public at expos. The booths that do really well seem to understand that first impressions are made in less than 10 seconds. Booth design, graphics, presentation and promotions are valuable tools in communicating with potential customers. A customer needs to know who you are, what you’re selling, and why they need it. So if you’re going to be an exhibitor, look for visual ways to separate your business from exhibitors with similar products.

If you need some ideas, contact the good folks at Mid-America Events & Expos at www.101expos.com. Tell them I sent you.