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Recent posts by Robin Miller

How to hire a professional writer

How to hire a professional writer

In business, there’s a constant and often overwhelming need for fresh content. But strong content writing requires skills that may have nothing to do with your core business. In many cases, hiring a professional writer makes sense. Just be careful who you trust. Even...
How to launch a new product

How to launch a new product

When someone is famous, they are called a celebrity. When a product is famous, it’s called a brand. To launch a new product – your company’s rising star – you might try talking to the guy standing in front of you at the supermarket. Or, you could tell your product’s...
What is a practical marketing book?

What is a practical marketing book?

How would you define a practical marketing book? One that is applicable to all businesses? One that is easy to understand and apply to your specific situation? One that helps you make wise use of your marketing budget? One that helps you define strategies for growing...
How to hire a professional writer

How to hire a professional writer

Content marketing requires skills that may have nothing to do with your core business. But you’re always going to have content that needs to be written or refreshed. Maybe there’s a looming deadline for your next newsletter. Or, perhaps you just have projects that...
How to find affordable content writing

How to find affordable content writing

A strong writer can be incredibly valuable to your marketing and sales team. Quality content writing is focused on consistently attracting your target audience and driving them to take profitable actions. That’s why companies need writers who follow Media-Grade...

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