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Recent posts by Robin Miller

What’s a good step-by-step marketing guide?

What’s a good step-by-step marketing guide?

An internet search for a good step-by-step marketing guide yields millions of confusing results. One site even recommends that you begin by reading 40 different books! Perhaps this is why “The CEO’s Guide to Marketing” has remained an Amazon best seller since its...
Do you need a copywriter or a content writer?

Do you need a copywriter or a content writer?

Too many people are hung up on trying to figure out the differences between a copywriter and a content writer. Which one writes to inform? Which one writes to persuade? It seems no one can agree on the distinctions. The good news is that by hiring a writer who can...
How to build a brand using media coverage

How to build a brand using media coverage

If you still think that every media story needs to be a home run if it’s going to help you build your brand, think again. “If you ever want to leave a window wide open for your competition, ignore a story opportunity that doesn’t fit your product exactly,” cautions...

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