AuthorRobin Miller

Home/Articles Posted by Robin Miller

Millionaire explains why retelling your story is a marketing necessity

My role at Media Relations is to help clients retell their stories by writing media-grade content which they can use on their websites, in social media and in other promotional channels. No writing job is too small! Sometimes clients will just ask me to squeeze as many value points as possible into one paragraph with a limited word count. So I write one really succinct paragraph which tells their story.

Continue Reading

The three cardinal sins of web content writing

Writing web content would be so much simpler if every website visitor already strongly desired the product being promoted on that site. But most people still need some convincing. In many cases, they need to be educated first, then funneled into the sales cycle. If your content isn’t channeling people into the sales process, it may due to one of these three cardinal sins:.

Continue Reading

Overcoming the “no time to write content” challenge

Well-written content is critical for creating brand awareness, generating leads and driving website traffic. But many leaders struggle with finding the time to come up with content ideas, get it written, approved and posted, all while still running their businesses. Our answer to this “no time to write content” dilemma is relatively easy: Invest your time only on content that will deliver results.

Continue Reading

How much lead-generating content do you need for your website?

You need great content for your digital lead-generating activities. Without it, everything else will fall short. Our formula used for our clients goes something like this: Write media-grade content. Make sure that it has a compelling call to action. Post it on your website. Syndicate it to other Internet sites where your audience spends a lot of time. Content works hardest when it fuels a well-orchestrated marketing strategy. Here are some other factors we encourage Media Relations’ clients
Continue Reading

Five content marketing tactics you should be using

If you promote your business on the Internet, you need to be smart about it. Our content marketing services are exploding in popularity. That’s not surprising. Every business should have a content marketing strategy because it has a direct impact on purchase decisions. Here are five content marketing tactics you should have in place: Understand what you want to communicate to your audience. Otherwise, it’s easier than you might imagine for your content to get sidetracked. We never miss this
Continue Reading

Content syndication increases your content’s reach

Content syndication is one of the best ways to earn more visibility and expand the reach of your best content. It has become a cornerstone of digital marketing because it drives up online traffic. If you’re still not syndicating your content, it’s time to consider it. Our clients who use syndication tools are getting favorable results. Content syndication basically gives higher-traffic, third-party sites the rights to republish information from your website. It makes your posted blogs and
Continue Reading

Does your web marketing need our writing help?

A lot of very smart, savvy business people experience a brain freeze when they have to write. Even if you’re a confident (and competent) writer, you may not have time to keep up with the Internet’s insatiable demand for fresh marketing content. Do you need our help? Writing media-grade content can be challenging. Your goal is to produce content that would pass the media’s litmus test. Meeting that threshold elevates your content’s information value, relevance and credibility. One of
Continue Reading

Measure the marketing power of your About Us page

Good content marketing encompasses more than blogs and social media posts. It extends to every word on a website. Some businesses are throwing away a perfectly good marketing opportunity by focusing their About Us page on all the wrong things. It’s easy to find examples of About Us pages that miss the mark. Their message falls flat as a marketing tool, such as in Example One: Example One: A neighborhood cupcake baker may write, “My love for cupcakes began when I was a child. My fondest
Continue Reading

Three social media content mistakes that could hurt your brand

Social media has changed the business communications landscape. Keeping up with this evolving promotional channel requires following time-tested business communications and marketing guidelines. Better still: Your social media content must meet media-grade standards. Social media as a business promotional channel Social media content is intended to encourage engagement. Unlike a press release or pre-written article, you also have less room for content: blogs should be 300-500 words; Facebook posts
Continue Reading