No disrespect to the dusty tactics still being taught in journalism classes, but after 30 years of writing content for the media, we’ve developed a better way of telling our clients’ stories. Our media-grade press releases are more effective at reaching their intended audiences.
Our marketing firm endorses and recommends face-to-face marketing. Being in front of someone enables you to respond to their subtle verbal and nonverbal cues. That’s why expos, trade shows and other in-person gatherings can be great selling and feedback-gathering opportunities. But depending entirely on face-to-face marketing isn’t practical. You can’t be everywhere at once. One solution is to meet people where they spend several hours a day: on their digital devices.
Social media marketing can be spontaneous, and that’s a good thing. But with advance planning, you can deliver your content to a wider audience. And you can do so efficiently, while sending a consistent message. Here are seven ways we can help you improve your social media campaign.
Business websites rank higher organically in search engine results when each page has a lot of fresh, text-based content. That’s really frustrating if you’re intimidated by writing, or if you can’t ever seem to find large chunks of uninterrupted time. How much content do you really need to do? Is it okay to slack off? There is no exact amount that works for every business. One blog a month may be sufficient for one company while another may be best served by several blogs plus even more social media posts.
Who should write your blog and social media content? Content marketing requires skills that may have nothing to do with your core business. And let’s face it, many people struggle to write. Uber creatives are challenged by corralling all their great ideas long enough to type them into a document. Grammar-gurus sometimes have difficulty breaking free of the rules so their creative juices will start flowing. Having a writing team helps you harness the best of the best. And not just any writers. Our content writers have worked with the media for more than 30 years!
People love to share their opinions online. Consider how often people use social media to express their thoughts. The new Twitter conversational ads appeal to this interest. They make it fun for consumers to discuss a product online. We monitor for new social media developments so we can help you create a well-informed social media plan.
Websites built on WordPress enable you to post and share marketing content without needing an IT professional. Now the challenge is to populate your content stream. Before you enlist the help of someone fresh out of college, or assign this task to an already overworked employee, I’m challenging you to adjust your frame of reference. Instead of thinking of your blogs and posts as “content marketing”, think of them as brand journalism.
We are moving quickly from “content clutter” to “content saturation”. Social media platforms, such as Facebook, now direct stories into members’ news feeds based in part on how much time they spent recently on similar stories. This removes any doubt that you are going head-to-head with your competition. The right B2B content mix may make the difference between being seen and being buried.
With 320 million monthly active users, Twitter definitely connects with a large audience. But to make the most of Twitter as an Internet marketing tool, you need an informed strategy. We can help you use Twitter to attract more website traffic. We can even write and post your tweets for you. Here are strategies we’ll use to help promote your product with Twitter.