AuthorRobin Miller

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How much lead-generating content do you need for your website?

You need great content for your digital lead-generating activities. Without it, everything else will fall short. Our formula used for our clients goes something like this: Write media-grade content. Make sure that it has a compelling call to action. Post it on your website. Syndicate it to other Internet sites where your audience spends a lot of time. Content works hardest when it fuels a well-orchestrated marketing strategy. Here are some other factors we encourage Media Relations’ clients
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Five content marketing tactics you should be using

If you promote your business on the Internet, you need to be smart about it. Our content marketing services are exploding in popularity. That’s not surprising. Every business should have a content marketing strategy because it has a direct impact on purchase decisions. Here are five content marketing tactics you should have in place: Understand what you want to communicate to your audience. Otherwise, it’s easier than you might imagine for your content to get sidetracked. We never miss this
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Content syndication increases your content’s reach

Content syndication is one of the best ways to earn more visibility and expand the reach of your best content. It has become a cornerstone of digital marketing because it drives up online traffic. If you’re still not syndicating your content, it’s time to consider it. Our clients who use syndication tools are getting favorable results. Content syndication basically gives higher-traffic, third-party sites the rights to republish information from your website. It makes your posted blogs and
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Does your web marketing need our writing help?

A lot of very smart, savvy business people experience a brain freeze when they have to write. Even if you’re a confident (and competent) writer, you may not have time to keep up with the Internet’s insatiable demand for fresh marketing content. Do you need our help? Writing media-grade content can be challenging. Your goal is to produce content that would pass the media’s litmus test. Meeting that threshold elevates your content’s information value, relevance and credibility. One of
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Measure the marketing power of your About Us page

Good content marketing encompasses more than blogs and social media posts. It extends to every word on a website. Some businesses are throwing away a perfectly good marketing opportunity by focusing their About Us page on all the wrong things. It’s easy to find examples of About Us pages that miss the mark. Their message falls flat as a marketing tool, such as in Example One: Example One: A neighborhood cupcake baker may write, “My love for cupcakes began when I was a child. My fondest
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Three social media content mistakes that could hurt your brand

Social media has changed the business communications landscape. Keeping up with this evolving promotional channel requires following time-tested business communications and marketing guidelines. Better still: Your social media content must meet media-grade standards. Social media as a business promotional channel Social media content is intended to encourage engagement. Unlike a press release or pre-written article, you also have less room for content: blogs should be 300-500 words; Facebook posts
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How does your content marketing budget compare to those of other companies?

Do you still carry a pager? Probably not. You probably also don’t market the same way you did back in 2000, either. Today, content marketing is a major component of any comprehensive promotional strategy. How does your marketing budget compare with those of other corporate marketers? Marketing groups have crunched the numbers and found: Those who market to consumer audiences spend nearly one-quarter of their total marketing budgets (not including staff) on content marketing. Most plan to
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Increase your reach using content syndication

You don’t have to be Dear Abby to be seen all over the Internet. Content syndication is becoming a cornerstone of digital marketing because it gives online content more reach and drives up traffic. If you’re not yet syndicating your content, it’s time to consider it. Our clients who use syndication tools are getting favorable results. Content syndication basically gives other higher-traffic sites the rights to republish information from your website. You can choose to syndicate some or all
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Five finalists announced in Checkerboard’s first-ever Nonprofit Web Rescue Contest

One of these charities will receive a new website and PR package valued at $15,000 to $20,000 One deserving non-profit organization will soon receive a digital life preserver as the winner of Checkerboard Strategic Web Development’s first-ever Nonprofit Web Rescue Contest. The grand prize will be a completely resuscitated website that looks and functions better, and is more discoverable by the search engines. In addition, for a little extra media attention, the winning charity will get publicity
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