Robin Miller, Author at Media Relations Agency

AuthorRobin Miller

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What is your content marketing strategy?

What’s working well? What are your biggest challenges? Content marketing has become complex. Not that long ago, it might have required a few hours of your attention each month. Today, content writing deserves several hours a week or more. Nearly all of our clients now request our help with creating their Media-Grade Content ®. We’ve staffed up to meet this increased demand. We offer a free 30-minute content marketing consultation. During this discussion, we review these five essential content
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Media Relations Agency takes women’s empowerment to the next level with its acquisition of Encourage Her Network

This action is a natural extension of Media Relations Agency's longstanding commitment to helping women in our community succeed. Media Relations Agency, the nation’s premier performance-based marketing agency, has acquired Minnesota-based Encourage Her Network, a professional organization which produces women’s networking events and a quarterly magazine. As part of the restructuring, Encourage Her Network Founder Shannon Johnson has joined Media Relations Agency as an account executive. She
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Our editing services can make your content more enjoyable

Many of our clients are excellent writers. But even the most gifted writers need a second set of eyes on their work. Strong, experienced editors do more than proofread. They can ensure that your message is on point and communicated effectively. They give each piece more polish. They make it more enjoyable, which is how it will do its intended job. Media Relations’ content editing services help to protect our clients’ brands and reputations. We’re always happy to look at your marketing content
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Can your content marketing program pass this fitness test?

How healthy is your content marketing program? Is it active and robust? Or, is it a virtual couch potato making minimum effort? Here are a five questions to help you determine if your content marketing program is fit or getting a little flabby. Have you set your fitness goals? Define your benchmarks. Who do you want to reach? What messages do you want to communicate? What actions do you want readers to take? How often do you want to get in front of your audience?     Are you using the right
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Face-to-face marketing in a digital world

Our marketing firm endorses and recommends face-to-face marketing. Being in front of someone enables you to respond to their subtle verbal and nonverbal cues. That’s why expos, trade shows and other in-person gatherings can be great selling and feedback-gathering opportunities. But depending entirely on face-to-face marketing isn’t practical. You can’t be everywhere at once. One solution is to meet people where they spend several hours a day: on their digital devices.

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How much content marketing does your business need?

Business websites rank higher organically in search engine results when each page has a lot of fresh, text-based content. That’s really frustrating if you’re intimidated by writing, or if you can’t ever seem to find large chunks of uninterrupted time. How much content do you really need to do? Is it okay to slack off? There is no exact amount that works for every business. One blog a month may be sufficient for one company while another may be best served by several blogs plus even more social media posts.

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Ten smart reasons to use our content writers

Who should write your blog and social media content? Content marketing requires skills that may have nothing to do with your core business. And let’s face it, many people struggle to write. Uber creatives are challenged by corralling all their great ideas long enough to type them into a document. Grammar-gurus sometimes have difficulty breaking free of the rules so their creative juices will start flowing. Having a writing team helps you harness the best of the best. And not just any writers. Our content writers have worked with the media for more than 30 years!

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