Recently, Harvard Business Review Group Publisher Joshua Macht called the blurred boundaries between advertising and editorial content “groundbreaking”. His point was that the popularity of ad blockers is causing companies to use editorial content to communicate their messaging. That’s not really new. We’ve been helping clients do that for the last 28 years. It’s just that more marketers are sitting up and paying attention now that they are faced with so much content clutter.
Content marketing strives to inspire, influence and move people to action. But when you’re under deadline and staring at a blank screen, those lofty goals can seem insurmountable. When clients call us to help with these situations, we may use one of these five types of share-worthy content.
There was once a clear distinction between traditional media and social media. Then gradually the adage, “You can’t believe everything you read” morphed into “I read it on the Internet so it must be true.” You may laugh, but some of us wanted to believe it when friends recently shared the – unfounded – story about kale making people sick. Media-grade Content® restores credibility to social channels because it is written to pass the media’s tough litmus test for determining what’s newsworthy.
Today’s blog content is competing with nearly 50 billion other web pages on more than 634 million websites. As we advise our clients, for a blog to be an effective marketing tool, it must be interesting, informative, relevant and well written. Also keep in mind that the public’s hunger for new content is epic. Wait too long between blog posts, and your audience may go elsewhere.
We help our clients attract more blog followers by creating a steady stream of engaging content. While readers understand when they go to your website that you’re blogging to sell them something, they don’t want or expect all blog content to be product related. They want to feel smarter after they read your content, and maybe even entertained. We collaborate with our clients to create an editorial calendar that offers a balanced mix of topics.
Content marketing – your blogs, social media and web writing – is one of your most valuable strategic marketing assets. Our clients know that content marketing works best when it is integrated within their overall marketing strategy. We offer both on-call and Pay Per Post content writing services to fit their needs. They don’t have to move outside of their well-designed, integrated marketing plan to hire a freelance content writer.
As a hybrid agency, Media Relations has hands-on experience with every promotional channel. While you may associate agency writing with press releases and blogs, our clients quickly learn that our writers can create media-grade content to be used in interesting and unusual ways. This list may cause you to reconsider your need for more content marketing.
Robin Kocina will serve as Chief Marketing Officer, responsible for maximizing the impact of the publicity arranged for the Foundation’s services and initiatives. Media Relations has managed ClearCause Foundation’s media campaign since 2013.
My role at Media Relations is to help clients retell their stories by writing media-grade content which they can use on their websites, in social media and in other promotional channels. No writing job is too small! Sometimes clients will just ask me to squeeze as many value points as possible into one paragraph with a limited word count. So I write one really succinct paragraph which tells their story.
Writing web content would be so much simpler if every website visitor already strongly desired the product being promoted on that site. But most people still need some convincing. In many cases, they need to be educated first, then funneled into the sales cycle. If your content isn’t channeling people into the sales process, it may due to one of these three cardinal sins:.
Well-written content is critical for creating brand awareness, generating leads and driving website traffic. But many leaders struggle with finding the time to come up with content ideas, get it written, approved and posted, all while still running their businesses. Our answer to this “no time to write content” dilemma is relatively easy: Invest your time only on content that will deliver results.