AuthorRobin Miller

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Increase your reach using content syndication

You don’t have to be Dear Abby to be seen all over the Internet. Content syndication is becoming a cornerstone of digital marketing because it gives online content more reach and drives up traffic. If you’re not yet syndicating your content, it’s time to consider it. Our clients who use syndication tools are getting favorable results. Content syndication basically gives other higher-traffic sites the rights to republish information from your website. You can choose to syndicate some or all
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Five finalists announced in Checkerboard’s first-ever Nonprofit Web Rescue Contest

One of these charities will receive a new website and PR package valued at $15,000 to $20,000 One deserving non-profit organization will soon receive a digital life preserver as the winner of Checkerboard Strategic Web Development’s first-ever Nonprofit Web Rescue Contest. The grand prize will be a completely resuscitated website that looks and functions better, and is more discoverable by the search engines. In addition, for a little extra media attention, the winning charity will get publicity
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Fill your product’s marketing tank with high-performance content

Is your product’s marketing content performing like a high-performance race car or plugging along like a golf cart, dodging the higher speed traffic and swerving to miss the pot holes? High-performance content propels you to the front of the pack where you can get more attention. It gives new meaning to the phrase, “Words have power.” So what exactly is the high-performance content that we use to fuel our client’s traditional and social media campaigns? • It’s media-grade. In some cases,
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One charity to win an effective new website plus publicity to tell its story

Media Relations and Checkerboard Strategic Web Development are collaborating to give one deserving nonprofit organization a high-functioning website that will make it more discoverable by search engines plus an impactful media support to draw attention to its cause. The Nonprofit Web Rescue package is valued at $15,000 to $20,000. “As a company and as individuals, giving back comes naturally to us. Now we want to empower another business to strengthen its impact on a charity of its choice,”
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Four tips for tactfully including Cause Marketing in your content

Here are two terms that every business person should understand: Cause Marketing and Conscious Consumerism. Social responsibility is becoming an important part of the American culture, and it can make consumers take notice of your business. Yet communicating your company’s involvement with a cause can be challenging. The right content can attract new customers. Poorly worded content can sound self-serving and tacky. Understanding the terms Cause Marketing – a strategic marketing partnership between
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ClearCause Foundation shares life-saving advice in Cosmopolitan

Media Relations salutes ClearCause Foundation Founder Sheryl Hill for her dedication to keeping millions of American students safer while they participate in study abroad programs. Hill was recently asked to share her life-saving advice with millions of Cosmo readers, in an article entitled When Studying Abroad Goes Horribly Wrong. The article interviews six women about their terrifying study abroad experiences, and positions ClearCause Foundation as a beacon of hope. We are very proud to be helping
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Web marketing: Everyone else is talking, so we thought we’d draw it for you.

There are lots of ways to get your message out to your target audiences. Our sister company, Checkerboard, had fun producing this clever animation about its services. Checkerboard’s Graphic Designer Shawn Turek created the graphics; Project Coordinator Alison Cromie provided the voice over. We love it because it clearly describes what’s necessary to design, create and manage a well-functioning business website. Public relations and web marketing are closely entwined. Today it’s common for
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Cows in our advertising? No, this is not about cow tipping, but rather marketing tips that are worth your attention!

What’s a cow doing in our latest Minnesota Business ad? It’s a visual way to show people one step of the AIDA marketing concept: Attention, Interest, Desire, Action. As we remark in the ad, AIDA is “Simple to say. Difficult to do.” Getting people to desire your product more than their money takes persuasion. We help our clients to accomplish this through media stories. We’ve spent the last 25-plus years using AIDA to create media magic. The media stories we’ve arranged for our clients
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How strong are the links in your content marketing chain?

Content is a valuable marketing asset, and when strategically linked, it can create a chain that always circles back your company and products. Consider the Six Degrees of Separation Theory, that everyone in the world is connected by a chain of five or fewer acquaintances. Your marketing content should work much the same way. You need more than well-written content. Every time someone encounters messaging about your product, that content should reinforce the positive things that they have already
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Throwback Thursday: Remember Geraldo and Sally Jessy Raphael?

Back in 1992 when Dick Youngblood first wrote about Media Relations in his popular Star Tribune column, we were the up-and-coming agency getting results by being a little different. Okay, a lot different. We were the mavericks. The rogues. We still are. While other agencies were faxing one-size-fits-all press releases, we were taking phone calls from TV and radio stations looking to us for story ideas. Those were the days when we were booking clients on Joan Rivers, Sally Jessy Raphael and Geraldo.
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