As a hybrid agency, Media Relations has hands-on experience with every promotional channel. While you may associate agency writing with press releases and blogs, our clients quickly learn that our writers can create media-grade content to be used in interesting and unusual ways. This list may cause you to reconsider your need for more content marketing.
Robin Kocina will serve as Chief Marketing Officer, responsible for maximizing the impact of the publicity arranged for the Foundation’s services and initiatives. Media Relations has managed ClearCause Foundation’s media campaign since 2013.
My role at Media Relations is to help clients retell their stories by writing media-grade content which they can use on their websites, in social media and in other promotional channels. No writing job is too small! Sometimes clients will just ask me to squeeze as many value points as possible into one paragraph with a limited word count. So I write one really succinct paragraph which tells their story.
Writing web content would be so much simpler if every website visitor already strongly desired the product being promoted on that site. But most people still need some convincing. In many cases, they need to be educated first, then funneled into the sales cycle. If your content isn’t channeling people into the sales process, it may due to one of these three cardinal sins:.
Well-written content is critical for creating brand awareness, generating leads and driving website traffic. But many leaders struggle with finding the time to come up with content ideas, get it written, approved and posted, all while still running their businesses. Our answer to this “no time to write content” dilemma is relatively easy: Invest your time only on content that will deliver results.
Our digital marketing writers meet two criteria:
1. Our writers have an in-depth knowledge of our clients’ branding and marketing strategies.
2. Our writers know how to educate readers, and build clients’ reputations, with every sentence.