Good content marketing encompasses more than blogs and social media posts. It extends to every word on a website. Some businesses are throwing away a perfectly good marketing opportunity by focusing their About Us page on all the wrong things.
It’s easy to find examples of About Us pages that miss the mark. Their message falls flat as a marketing tool, such as in Example One:
A neighborhood cupcake baker may write, “My love for cupcakes began when I was a child. My fondest
Social media has changed the business communications landscape. Keeping up with this evolving promotional channel requires following time-tested business communications and marketing guidelines. Better still: Your social media content must meet media-grade standards.
Social media as a business promotional channel
Social media content is intended to encourage engagement. Unlike a press release or pre-written article, you also have less room for content: blogs should be 300-500 words; Facebook posts
Do you still carry a pager? Probably not. You probably also don’t market the same way you did back in 2000, either. Today, content marketing is a major component of any comprehensive promotional strategy.
How does your marketing budget compare with those of other corporate marketers? Marketing groups have crunched the numbers and found:
Those who market to consumer audiences spend nearly one-quarter of their total marketing budgets (not including staff) on content marketing.
Most plan to
You don’t have to be Dear Abby to be seen all over the Internet. Content syndication is becoming a cornerstone of digital marketing because it gives online content more reach and drives up traffic. If you’re not yet syndicating your content, it’s time to consider it. Our clients who use syndication tools are getting favorable results.
Content syndication basically gives other higher-traffic sites the rights to republish information from your website. You can choose to syndicate some or all
One of these charities will receive a new website and
PR package valued at $15,000 to $20,000
One deserving non-profit organization will soon receive a digital life preserver as the winner of Checkerboard Strategic Web Development’s first-ever Nonprofit Web Rescue Contest. The grand prize will be a completely resuscitated website that looks and functions better, and is more discoverable by the search engines. In addition, for a little extra media attention, the winning charity will get publicity
Is your product’s marketing content performing like a high-performance race car or plugging along like a golf cart, dodging the higher speed traffic and swerving to miss the pot holes? High-performance content propels you to the front of the pack where you can get more attention. It gives new meaning to the phrase, “Words have power.”
So what exactly is the high-performance content that we use to fuel our client’s traditional and social media campaigns?
• It’s media-grade. In some cases,
Media Relations and Checkerboard Strategic Web Development are collaborating to give one deserving nonprofit organization a high-functioning website that will make it more discoverable by search engines plus an impactful media support to draw attention to its cause. The Nonprofit Web Rescue package is valued at $15,000 to $20,000.
“As a company and as individuals, giving back comes naturally to us. Now we want to empower another business to strengthen its impact on a charity of its choice,”
Here are two terms that every business person should understand: Cause Marketing and Conscious Consumerism. Social responsibility is becoming an important part of the American culture, and it can make consumers take notice of your business. Yet communicating your company’s involvement with a cause can be challenging. The right content can attract new customers. Poorly worded content can sound self-serving and tacky.
Understanding the terms
Cause Marketing – a strategic marketing partnership between
Media Relations salutes ClearCause Foundation Founder Sheryl Hill for her dedication to keeping millions of American students safer while they participate in study abroad programs. Hill was recently asked to share her life-saving advice with millions of Cosmo readers, in an article entitled When Studying Abroad Goes Horribly Wrong. The article interviews six women about their terrifying study abroad experiences, and positions ClearCause Foundation as a beacon of hope. We are very proud to be helping
There are lots of ways to get your message out to your target audiences. Our sister company, Checkerboard, had fun producing this clever animation about its services. Checkerboard’s Graphic Designer Shawn Turek created the graphics; Project Coordinator Alison Cromie provided the voice over. We love it because it clearly describes what’s necessary to design, create and manage a well-functioning business website.
Public relations and web marketing are closely entwined. Today it’s common for