Posts by Mara Anderson

Helgeson and Hanson earn April publicity awards

Each month, we honor those publicists who helped create the most stories and snagged truly exciting placements for our clients. […]

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Throwback Thursday: Using cassette tapes to capture publicity ideas?

CEO Lonny Kocina showed a little of the Walter Mitty side of his personality when he was interviewed for this […]

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March MarketSmart Academy class focuses on sharpening social media strategies

Social media has become just as important to marketing as emails and websites. Learn to capitalize on blogs, Facebook, Twitter, […]

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Checkerboard president featured in Star Tribune’s Movers & Shakers column

Checkerboard Strategic Web Development President Jason Kocina was recently interviewed by the Star Tribune’s Todd Nelson for the newspaper’s Movers […]

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Star Tribune Sunday edition recognizes Partner Heather Champine

When Publicist Sallie Crowl told Star Tribune editors about Heather Champine’s recent promotion to partner, they caught a glimpse of […]

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Talented publicists recognized during our awards ceremony

Every day our Media Relations, Inc. team secures between three and four radio, TV, online and print media placements in […]

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Nationally syndicated media interview coincides with New Years’ Resolutions

For many people, the end of the year means planning their next-year resolutions. Realizing that many include promises of improved […]

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Successful pitch targeting parents lands Northern California print and online feature article

When the Parenting on the Peninsula editors heard Publicist Krista Wignall’s pitch about natural ways to help kids recover from […]

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Woman’s World feature gives client national publicity during flu season

The flu season gives us a reason to eat chicken noodle soup and gave Publicist Gail Brandt the perfect pitch: […]

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National media coverage helps our client protect students traveling abroad

A rewarding part of working in the PR field is helping non-profit organizations share their missions. This month we were […]

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