AuthorMara Anderson

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Helgeson and Hanson earn April publicity awards

Each month, we honor those publicists who helped create the most stories and snagged truly exciting placements for our clients. Determining who to honor is always a challenge because everyone on our team does such exemplary work. Each week, dozens of placements that our publicists have secured run in media outlets across the U.S. and Canada. April’s Rock Star award went to Senior Publicist Lindsay Helgeson. Lindsay is always prepared with story ideas when she calls reporters, because she digs
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Throwback Thursday: Using cassette tapes to capture publicity ideas?

CEO Lonny Kocina showed a little of the Walter Mitty side of his personality when he was interviewed for this 1999 Entrepreneur article. We suspect he’s still got that cassette player around somewhere. But more on that later. Lonny’s a big-picture kind of guy. His imagination and vision set the tone for all of us. We’re encouraged to embrace unique ways of looking at the world. It’s what makes us so good at serving our clients and the media. These days, Lonny does more yoga than jogging.
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March MarketSmart Academy class focuses on sharpening social media strategies

Social media has become just as important to marketing as emails and websites. Learn to capitalize on blogs, Facebook, Twitter, LinkedIn and other Internet channels to grow your business during our upcoming MarketSmartAcademy class: Crafting a Standout Social Media Strategy. This class, to be held March 20 from 7:45 a.m. to 9:30 a.m., will be presented by Checkerboard Strategic Web Development President Jason Kocina. Social media provides businesses with often real-time ways to communicate with
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Checkerboard president featured in Star Tribune’s Movers & Shakers column

Checkerboard Strategic Web Development President Jason Kocina was recently interviewed by the Star Tribune’s Todd Nelson for the newspaper’s Movers & Shakers column. Kocina used this opportunity to introduce even more Minnesota businesses to this award-winning company. Kocina has an extensive background in design and development as well as marketing. He knows how to bridge technology and business, connecting clients’ needs with technological possibilities. He can quickly review any scenario
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Star Tribune Sunday edition recognizes Partner Heather Champine

When Publicist Sallie Crowl told Star Tribune editors about Heather Champine’s recent promotion to partner, they caught a glimpse of the excitement around the office. They highlighted her promotion in the business section of the Sunday paper, sharing the story with more than 234,190 Twin Cities residents. Champine recognizes and attributes her dynamic publicist team as a cornerstone to Media Relations, Inc.’s success. “They have such diverse backgrounds, many of them are former journalists
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Talented publicists recognized during our awards ceremony

Every day our Media Relations, Inc. team secures between three and four radio, TV, online and print media placements in the U.S. and Canada. Each month, we honor one publicist’s dedication and hard work with the Rock Star Award, and another for going above and beyond with our MVP Award. January’s Rock Star award went to Publicist Sallie Crowl. Her knowledge of the media and attention to detail strengthens the effectiveness of her conversations with local and high-profile media. Sallie understands
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Nationally syndicated media interview coincides with New Years’ Resolutions

For many people, the end of the year means planning their next-year resolutions. Realizing that many include promises of improved health, Communications Specialist Gail Brandt knew it was a great time to coordinate an interview with registered dietitian and author Dr. Felicia Stoler on the nationally syndicated Dr. Steve Show. Reaching major markets around the country, this program influences up to 1.3 million viewers, making this placement a huge accomplishment. Understanding the value of natural
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Successful pitch targeting parents lands Northern California print and online feature article

When the Parenting on the Peninsula editors heard Publicist Krista Wignall’s pitch about natural ways to help kids recover from aches and pains, they couldn’t resist. With online and print editions, Parenting on the Peninsula reaches families in California’s San Mateo County and Silicon Valley. By addressing parents’ concerns, Krista demonstrated a keen understanding of the publication’s target audience. The final article, by-lined by best-selling author and pharmacist Sherry Torkos, featured
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Woman’s World feature gives client national publicity during flu season

The flu season gives us a reason to eat chicken noodle soup and gave Publicist Gail Brandt the perfect pitch: natural flu fighters. Using her years of experience and personal media connections, she contacted the editors of Woman’s World and suggested a feature article idea for its Natural Health section. As a result, more than a million and a half people learned natural ways to manage flu symptoms, including the benefits of Sambucol black elderberry extract. The article explained that Sambucol
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National media coverage helps our client protect students traveling abroad

A rewarding part of working in the PR field is helping non-profit organizations share their missions. This month we were proud to help educate millions on an important issue when we arranged for a USA Today College feature article about the ClearCause Foundation. The article detailed the push for new legislation safeguarding students while abroad and holding programs more accountable for their students’ well-being. Also included were tips for minimizing negative study abroad experiences. Publicist
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