Recent posts by Lonny Kocina
What does sun-ripened sushi have to do with your company’s sales?
Much of the content that is produced today (and there’s a lot of it) would never pass our Media-Grade Content test. It’s substandard. And unfortunately, substandard content drives audiences away. The exact opposite of what it is intended to do.
My big website goof up
I’m a reasonably smart guy. I reserved the name “publicity.com” for our PR firm when all domain names were still available. I also reserved “checkerboard.com” for our website company because I thought it would be easy to remember. In addition, I reserved a business...
Promote your product without the gamble
Every company wants to promote their product, but many don’t use PR to do so. That’s because many PR firms charge big hourly fees with no guarantee of coverage. I don’t blame anyone for skipping that gamble. We’ve made it cost-effective and smart to take advantage of...
