Recent posts by Lonny Kocina
Why don’t Google and Facebook take their own medicine?
Take a lesson from Google and Facebook: Use mass marketing (media stories) to brand your company and its products. Don’t you think it’s a bit ironic that two companies that have become behemoths selling advertising to everyone else use very little of it themselves?...
I love talking about marketing
I began as a commercial artist and was quickly promoted to marketing director at a company with sales in the hundreds of millions. That was back when people could still smoke in the office and no one had a computer on their desk
Exclusive Valentine’s Day offer
As Valentine’s Day approaches, take advantage of an often overlooked way to reach consumers: Use media coverage to promote your products. We’re now making it even more affordable to turn you product into the media darling. During the first 14 days of February, you...
