Recent posts by Lonny Kocina
Video 2: The CEO’s Guide to Marketing Video Series
I’ve recorded an 8-part video series you will find helpful, and you can watch it right now. It’s based on my upcoming book, The CEO’s Guide to Marketing: The most practical marketing book you will ever read. In the 2nd video, I’ll show you a clever tactic I’ve used to...
Video 1: The CEO’s Guide to Marketing Video Series
I’ve recorded an 8-part video series you will find helpful and you can watch it right now. It’s based on my upcoming book, The CEO’s Guide to Marketing: The most practical marketing book you will ever read. In the 1st video, I briefly describe the premise of the...
They call it the Promotional Mix for a reason
It’s good to use a combination of all five promotional mix channels: Advertising, Media Coverage, Website, Social Media and Personal Selling. I know we now have more data than we’ve ever had in the past, and that’s great. But don’t get so wound up in data that you miss opportunities to use channels whose value lies in their ability to persuade the masses
