Recent posts by Lonny Kocina
Product publicity: The cost-effective way to reach the masses
We sell product publicity. There is not much direct competition for what we do. But this uniqueness can also be a challenge to overcome: It can be difficult to convince marketers to try something out of the ordinary. Couple that with the PR industry’s traditional...An overlooked marketing gem
Here’s a big question for you: Which of the five promotional mix channels are you ignoring and why? Is it ads? Nope, not likely. A website? You’ve got to be kidding. Everyone has a website. How about social media? No, of course not. Your last post may have been a...What’s the best way to promote a product?
The media know how to tell a good story. Use the media to promote your product. They may be able to do it better than you can.
An insider’s view: Will you consider publicity after reading this?
We have a reporter who would like to write an article about your company and the products you sell, would you speak with them?