Posts by Lonny Kocina

A publicist you should meet

I was chatting with Gail Brandt, a publicist who has been employed with us for 15 years. We did some […]

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The power is in your story

If you want people to engage with your marketing, go where they connect with the promotional mix. It’s pretty clear […]

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Tragic story illustrates the importance of how PR is priced

The following tragic story will illustrate why we can get media coverage for your product … lots of it. One […]

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$2000 a pop

We arrange publicity for companies and their products, and we charge on average $2,000 per story. Most PR firms charge […]

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Test your publicity channel prowess

Publicity is the promotional channel that’s hidden in plain view. Everyone knows how valuable a story about your company or […]

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How to use publicity for social media content

Back in the 70s when I was in high school, I worked summers canning vegetables at Green Giant. They moved […]

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Fear of the unknown

Last week I sent a contract to an attorney to review. His rate is $300 an hour. He said it […]

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Googly-eyed over Dr. Oz

I was at a Vistage meeting with a dozen CEOs and the speaker showed a 60-second video to illustrate a […]

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High praise for your product

Publicity about your product is high praise. No promotional channel is as favorably regarded. People eat it up. Then they […]

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Publicity is inexpensive marketing

Why are some companies shifting more of their marketing budgets to publicity? Times are still tough and publicity is Cheap. […]

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    Cargill"Media Relations has secured excellent exposure in both the consumer and trade press for our brands. Their integrative approach and industry expertise has complemented our internal marketing team well."
    Pam Stauffer
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    Cargill Health & Food Technologies
    10/21/2013
    1800 Contacts Icon“If you are serious about using PR as part of your marketing program, than I absolutely recommend working with Media Relations, Inc. This company simply offers a much better way to do PR because what you pay is based on the results you receive. And this is a firm that will work tirelessly on your behalf.”
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    Vice President, Marketing
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    10/21/2013
    Window World Icon“Needless to say, it’s through your magnificent publicity work at Media Relations that I have been able to gain opportunities that build this priceless stature and notoriety. I have also been pleasantly surprised with the publicity mileage I’ve received for a modest investment. It’s a pleasure working with your company. Thank you for your diligent and impressive work!”
    Terry Derosier
    President
    Window World
    10/21/2013
    NOA Icon“When I started working with the team at Media Relations, I was pleased to discover how mindful they were about getting facts and message points right.  Their immense patience and ability to listen helped to lay a solid platform for our first publicity campaign.  I think these traits made our initial efforts fruitful – and I anticipate many more successes in the future.”
    Kim Reddin
    Consumer Advocate
    National Onion Association
    10/21/2013
    eCapital Advisors Icon“I show our clients how to turn an overwhelming amount of data into useful information that will help them to drive their businesses ahead of the competition. Similarly, Robin transforms data about eCapital Advisors into written documents that we can use to promote our unique strengths and capabilities. I call that a smart strategy."
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    Partner
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    10/21/2013
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    08/29/2013