Taken to extreme, your strengths can also be weaknesses. One of our business model’s greatest advantages is that there is not much direct competition for what we do: We sell product publicity. But this uniqueness can also be a challenge to overcome: It can be difficult to convince marketers to try something out of the ordinary. Couple that with the PR industry’s traditional hourly billing model, which is about as senseless as selling pizza by the hour, and many marketers are initially a little skeptical.
It may seem tempting to complain about the media, but journalists can communicate your product’s value with clarity and credibility. Over nearly three decades, our publicists have set up tens of thousands of stories with reporters and producers. Several times a day, at outlets throughout the U.S. and Canada, these media professionals are doing a wonderful job crafting stories that explain our clients’ products to target audiences. The media know how to tell a good story. They may be able to explain your product better than you can.
Whether you know marketing terms inside and out or don’t know them at all, you can count on us to know them. Once we’ve helped our clients define their strategy, they often feel as though a jumble of competing ideas has been organized into a clear plan. This clarity can bring our clients both peace of mind and increased sales.
Promoting your product with media coverage is both possible and affordable. Our team of publicists will tailor story angles that grab the media’s attention. We’ll make your story engaging and relevant enough to be picked up by the media. And you’ll pay on a performance basis, not by monthly retainer or hourly fee.