Posts by Lonny Kocina

Would you buy Public Relations Pizza? Pizza sold by the hour with no guarantee of delivery

Positive news stories will bring in leads and cause sales. Yet if you are like most businesses, you don’t get […]

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When does a product become a brand? Is your product a brand? Probably not.

Most products aren’t brands. People who kid themselves about having a brand are doing their company and products a disservice. […]

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A publicist you should meet

I was chatting with Gail Brandt, a publicist who has been employed with us for 15 years. We did some […]

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The power is in your story

If you want people to engage with your marketing, go where they connect with the promotional mix. It’s pretty clear […]

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Tragic story illustrates the importance of how PR is priced

The following tragic story will illustrate why we can get media coverage for your product … lots of it. One […]

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$2000 a pop

We arrange publicity for companies and their products, and we charge on average $2,000 per story. Most PR firms charge […]

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Test your publicity channel prowess

Publicity is the promotional channel that’s hidden in plain view. Everyone knows how valuable a story about your company or […]

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How to use publicity for social media content

Back in the 70s when I was in high school, I worked summers canning vegetables at Green Giant. They moved […]

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Fear of the unknown

Last week I sent a contract to an attorney to review. His rate is $300 an hour. He said it […]

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Googly-eyed over Dr. Oz

I was at a Vistage meeting with a dozen CEOs and the speaker showed a 60-second video to illustrate a […]

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