Last week I sent a contract to an attorney to review. His rate is $300 an hour. He said it [...]
More Posts by: Lonny Kocina
I was at a Vistage meeting with a dozen CEOs and the speaker showed a 60-second video to illustrate a [...]
Publicity about your product is high praise. No promotional channel is as favorably regarded. People eat it up. Then they [...]
Why are some companies shifting more of their marketing budgets to publicity? Times are still tough and publicity is Cheap. [...]
It’s a little embarrassing to admit, but for the last 25 years I thought the main reason companies hired us [...]
1. Super Bowl ads are not for you – even if you could afford them. Cash cow brands don’t need [...]
We call reporters and producers on your behalf to arrange media stories about your company and its products. One key [...]
We sell publicity by the story we arrange, and your cost will be about $2,000 per story. If your market [...]
Here’s the problem with promoting your company or product using social media: the audiences are too small. Clients skin us [...]
I feel both blessed and cursed to have spent my life selling a product (publicity) that is consistently overlooked. It’s [...]
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