Krista Wignall, Author at Media Relations, Inc.

AuthorKrista Wignall

HomeArticles Posted by Krista Wignall

National magazine article teaches 352,000 about our client’s product

The Saturday Evening Post has a long tradition of providing thought-provoking articles. I was happy to arrange publicity in this national publication for our client, Sambucol, because I knew a large audience would see it. Indeed, this national magazine article made 352,000 impressions. That’s the beauty of media coverage: It delivers a client’s message to a massive audience on a trusted platform.

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Social media listening can help you find fresh content ideas

The best way to meet people’s needs is to listen to what they tell they are saying. That’s why social media listening is such a great complement to my work as a publicist. I monitor sites such as Facebook, Twitter and Pinterest to discover what people are saying about clients’ products and industries. Listening does more than provide real-time business intelligence. It helps me create engaging content ideas for clients’ digital marketing. I can also use these ideas to help clients gain media coverage. Here’s how.

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Four reasons to promote your event with media coverage

When you’re planning an event, you need an efficient, effective way to encourage people to attend. Media coverage is a smart choice. This television segment I arranged on a local ABC-affiliate lifestyle program made 76,000 impressions. It helped our client, RAM Racing, tell audiences about the Hot Chocolate 15k/5k run. The segment illustrates four reasons why media coverage is a convincing way to promote your event.

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Why publicity should be in your product marketing strategy

This national article that I arranged for our client, the Malaysian Palm Oil Council, shows why media coverage should be a part of your product marketing strategy. Media stories can capture consumers’ interest and explain product benefits. Media coverage also has a huge reach; this national article made one million impressions. The article used an intriguing angle to make consumers curious to read further.

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Social media sites can give you peace of mind about your marketing

Promoting a product can cause you to do a lot of wondering. You may wonder what consumers really think about your new product. You may wonder if your promotions are attracting attention. You may ask yourself why some campaigns increase sales and others seem to get no reaction. Monitoring social media sites can give you peace of mind by providing answers to many of these questions.

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California media coverage ready for its next life in digital marketing

This California media coverage I arranged for our client, the Malaysian Palm Oil Council (MPOC), reached 75,000 viewers when it aired on an ABC-affiliated morning show. But that was just the start. Now MPOC can repurpose this media clip in its digital marketing to teach more consumers about Malaysian sustainable palm oil’s benefits. The media stories we arrange have two lives: their initial airing and serving as owned-media marketing tools afterwards.

This national magazine article reached 947,087 folks. That’s marketing.

How many potential customers would you like to reach with one media story? How about 947,087? That’s how many people received my client’s message through this Woman’s World coverage I arranged. This national magazine article taught readers across the country that natural eggshell membrane (NEM) can help ease arthritis pain. Publicity is truly mass marketing.

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It’s amazing what you can learn from social media listening

Any good salesperson will tell you that sales is about listening. You need to determine your audience’s pain points so you can show them how your product solves the problem. This is as true in mass marketing as it is in personal selling. Some of our clients ask me to do their social media listening for them. By monitoring social media channels and mainstream digital news feeds, I find out what the public ‒ and the media ‒ are saying about our clients’ product categories and industries.

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Want to reach 500,000 listeners? Get radio publicity like this.

Imagine how it would feel to know that 500,000 listeners just learned about your product from a trusted expert. That’s what our client, Malaysian Palm Oil Council, experienced when this radio interview aired on Sirius Satellite Radio’s Doctor Radio.  I arranged for our client’s spokesperson to appear on this program to discuss some of the benefits of Malaysian sustainable palm oil. I was thrilled to achieve this for our client, because I knew the radio publicity would be credible, engaging
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