null

Recent posts by Heather Champine

How to get media coverage

How to get media coverage

Some people still believe paying an hourly retainer to a PR agency is the best way to get earned media coverage. That only works if agencies can get reporters and producers to agree that the story is worth sharing with their audiences. Not every agency knows how to do...
How to plan your marketing in 6 steps

How to plan your marketing in 6 steps

Product marketing is about reaching people in your target market and teaching them why they should buy your product. That sounds simple but each marketing plan involves a mind-boggling number of choices. What messaging will be used? Who will deliver it? Where will it...

Pin It on Pinterest