Congratulations, Robin! COO Robin Kocina will be honored at the 2016 Exceptional Businesswomen Awards. She has a gift for setting goals and finding ways to achieve them. Her mentorship has helped team members grow and flourish. She treats each one as an individual. As Social Media Manager Kris Best says, “Robin is an amazing leader. She truly cares about each employee, and inspires each of us to be our best. Not only for our clients, but also for our families and our community.”
Social Media Writer Kris Best has qualifications that may surprise you. These credentials help make her highly skilled at writing online marketing content, and a valuable asset for our clients.
Kris has a scientific background that makes her adept at writing health and wellness material. She has a degree in microbiology and worked for years as a microbiologist. She explains, “This really helps when working with technical clients. I’m comfortable with scientific papers and practices.”
Please join me in welcoming our newest Account Executive, Bill Kranz. We’re glad to have him aboard because he has years of experience helping customers find technology solutions that work best for them. He’s a positive thinker, a strong communicator and a team player. And he is truly appreciative of other people’s needs and contributions. He’ll show you how to promote your product with fully integrated marketing.
It may seem that there are a dizzying number of ways to promote your product. It helps to remember that there are only five primary promotional channels. Almost all marketing endeavors fit into one of these.
On Wednesday, October 7, Media Relations Account Executive Brian Klempke will teach fitness industry professionals how to promote their products or services with publicity. He will present Innovative Secrets to Making Your Product an Enduring Celebrity in the News at the Club Industry Show, taking place at McCormick Place, Lakeside Center in Chicago. During his presentation, Brian will reveal how companies can obtain media coverage and why this is such an effective marketing tool.
With so many social media marketing tools available these days, it’s easy for your posts and tweets to become a little random. Make sure your social media marketing consistently communicates your company’s most important messages. Learn how to keep your messaging on track by attending MarketSmart Academy’s upcoming class, Crafting a Standout Social Media Strategy.
Checkerboard President Jason Kocina recently took a fun approach to demonstrating current product marketing trends. Appearing on Minneapolis’ WCCO AM radio, he described how marketing using smartphone technology is changing one of our most traditional pastimes.
Today’s marketing environment is complex. As a former teacher with a Master’s Degree in Education, I love seeing the light go on in people’s eyes as they learn how basic marketing principles can clarify their strategy. I’m also a Certified Marketing Executive and Media Relations’ Marketing Manager. I understand the challenges you face. I’d love to share a few sound academic marketing principles to help you create focused marketing plans. When I work with clients to develop a well-defined marketing strategy, they feel like fog has been cleared from their path. I think you’ll feel that way, too.