Cynde Bock, Author at Media Relations, Inc.

AuthorCynde Bock

HomeArticles Posted by Cynde Bock

Ask Bill how to promote your product with fully integrated marketing

Please join me in welcoming our newest Account Executive, Bill Kranz. We’re glad to have him aboard because he has years of experience helping customers find technology solutions that work best for them. He’s a positive thinker, a strong communicator and a team player. And he is truly appreciative of other people’s needs and contributions. He’ll show you how to promote your product with fully integrated marketing.

Continue Reading

Brian Klempke to present publicity strategies at Club Industry Show

On Wednesday, October 7, Media Relations Account Executive Brian Klempke will teach fitness industry professionals how to promote their products or services with publicity. He will present Innovative Secrets to Making Your Product an Enduring Celebrity in the News at the Club Industry Show, taking place at McCormick Place, Lakeside Center in Chicago. During his presentation, Brian will reveal how companies can obtain media coverage and why this is such an effective marketing tool.

Continue Reading

Keep your social media marketing on-point and focused

With so many social media marketing tools available these days, it’s easy for your posts and tweets to become a little random. Make sure your social media marketing consistently communicates your company’s most important messages. Learn how to keep your messaging on track by attending MarketSmart Academy’s upcoming class, Crafting a Standout Social Media Strategy.

Continue Reading

How to simplify your marketing strategy

Today’s marketing environment is complex. As a former teacher with a Master’s Degree in Education, I love seeing the light go on in people’s eyes as they learn how basic marketing principles can clarify their strategy. I’m also a Certified Marketing Executive and Media Relations’ Marketing Manager. I understand the challenges you face. I’d love to share a few sound academic marketing principles to help you create focused marketing plans. When I work with clients to develop a well-defined marketing strategy, they feel like fog has been cleared from their path. I think you’ll feel that way, too.

Continue Reading

You need these strategies for your social media marketing

Social media marketing evolves so quickly that you need to constantly educate yourself about emerging trends. MarketSmart Academy offers free classes to help you use the latest social media tools to reach your target audience. The next MarketSmart Academy class, Crafting a Standout Social Media Strategy, will be held on April 28 in Burnsville. Checkerboard President Jason Kocina will facilitate this interactive presentation. Join us to learn valuable insights about making your social media marketing
Continue Reading

Our CEO wants to teach you a game-changing marketing strategy

“It always amazes me how easy it is for marketing to get off track,” says Lonny Kocina, our company’s CEO and founder. “This happens for two reasons: weak processes and limited academic knowledge. Imagine an accounting department where processes are almost non-existent and no one knows even rudimentary accounting terms. It would never happen.” Sales and Marketing Executives International Minnesota (SMEI-MN) is on a mission to help marketers continually update their expertise. One of the
Continue Reading

You know marketing. But what is remarketing and how can it drive sales?

We arrange media stories that drive customers to our clients’  websites. Now our clients have the option of using remarketing to remind those customers of their interest. Offered by Checkerboard Strategic Web Development, remarketing is a highly targeted strategy that focuses digital ads on customers who have already visited your website. This cost-effective web marketing is a great follow-up to publicity. When Checkerboard’s experts set up remarketing for a client, here’s what happens
Continue Reading

Amplify your message with these social media marketing tips

Social media can be like a megaphone; it carries your business’ message to a remarkably large audience. You want to use it strategically. During his recent MarketSmart Academy class, Checkerboard President Jason Kocina provided valuable tips for making your social media marketing resonate with more of your customers. Businesspeople from throughout the Twin Cities area attended Jason’s class, entitled Crafting a Standout Social Media Strategy. His focus was on creating an engaging stream of