Today’s marketing environment is complex. As a former teacher with a Master’s Degree in Education, I love seeing the light go on in people’s eyes as they learn how basic marketing principles can clarify their strategy. I’m also a Certified Marketing Executive and Media Relations’ Marketing Manager. I understand the challenges you face. I’d love to share a few sound academic marketing principles to help you create focused marketing plans. When I work with clients to develop a well-defined marketing strategy, they feel like fog has been cleared from their path. I think you’ll feel that way, too.
Social media marketing evolves so quickly that you need to constantly educate yourself about emerging trends. MarketSmart Academy offers free classes to help you use the latest social media tools to reach your target audience. The next MarketSmart Academy class, Crafting a Standout Social Media Strategy, will be held on April 28 in Burnsville. Checkerboard President Jason Kocina will facilitate this interactive presentation. Join us to learn valuable insights about making your social media marketing
“It always amazes me how easy it is for marketing to get off track,” says Lonny Kocina, our company’s CEO and founder. “This happens for two reasons: weak processes and limited academic knowledge. Imagine an accounting department where processes are almost non-existent and no one knows even rudimentary accounting terms. It would never happen.” Sales and Marketing Executives International Minnesota (SMEI-MN) is on a mission to help marketers continually update their expertise. One of the
We arrange media stories that drive customers to our clients’ websites. Now our clients have the option of using remarketing to remind those customers of their interest. Offered by Checkerboard Strategic Web Development, remarketing is a highly targeted strategy that focuses digital ads on customers who have already visited your website. This cost-effective web marketing is a great follow-up to publicity. When Checkerboard’s experts set up remarketing for a client, here’s what happens
Social media can be like a megaphone; it carries your business’ message to a remarkably large audience. You want to use it strategically. During his recent MarketSmart Academy class, Checkerboard President Jason Kocina provided valuable tips for making your social media marketing resonate with more of your customers. Businesspeople from throughout the Twin Cities area attended Jason’s class, entitled Crafting a Standout Social Media Strategy. His focus was on creating an engaging stream of
The social media landscape can be challenging. Make sure you have the latest tips and strategies for reaching your customers by attending MarketSmart Academy’s upcoming class, Crafting a Standout Social Media Strategy. During this class, Checkerboard President Jason Kocina will give you expert tips for using social media productively. The strategy behind your social media activity is vitally important. In today’s information overload, people tend to focus on things that remain consistent:
“Find. Follow. List. Engage.” Checkerboard President Jason Kocina gave this potent strategy for connecting with target audiences during the Let’s Talk Twitter: Twitter for Business class that he hosted in January. At this free MarketSmart Academy class, area businesspeople were treated to useful tips for reaching their customers on Twitter. Jason provided both academic knowledge and practical strategies to help class participants leverage the popular social media service to tell their stories.
Do you have bold marketing and sales goals this year? Using past strategies and tactics won’t get you there. Here is your chance to do something different and help achieve a rock-star year! New year, new you! And the best news: These classes are offered for free! So kick off your marketing with some new strategies, ideas, and great information! Revitalize your marketing know-how and learn to communicate in places where your customers are listening. Regardless of your marketing experience, we
You might think that Google Analytics only helps you understand how well your website is performing. That’s just a fraction of its value. As certified Google Analytics experts, we know how to use this powerful tool to drive more effective online marketing campaigns for our clients. We use it, for example, to write targeted content that draws more people into client’s websites, and to increase the number of opportunities we have to tell our client’s stories to interested audiences. Not every
Social media streams that are brimming with interesting tidbits and sales-rich content. What sounded so dreamy in the beginning has become a nasty little monkey on the backs of many marketers. Empty days on the editorial calendar seem to taunt you, calling out for something new and creative. An easy way to refresh your social media stream is time-released video blogs (vlogs). We’ve recently set up a little video studio to help you tell your story through video. I’m not convinced we have our