AuthorCynde Bock

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Vlogs help stop the nasty little chain smoking monkey

Social media streams that are brimming with interesting tidbits and sales-rich content. What sounded so dreamy in the beginning has become a nasty little monkey on the backs of many marketers. Empty days on the editorial calendar seem to taunt you, calling out for something new and creative. An easy way to refresh your social media stream is time-released video blogs (vlogs). We’ve recently set up a little video studio to help you tell your story through video. I’m not convinced we have our
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Empathize with Your Customers to Keep Them Coming Back

Take a walk in your customer’s shoes with a new business strategy. The art of empathy is a contemporary and growing idea among business professionals in 2013. Leaders are beginning to focus their aim away from the customer’s wallet, and instead are striving to understand the world from the customer’s perspective. Wired Magazine states that empathy is a “revolutionary force for change” as a “future-proof” business strategy in 2013. You can personally discover this innovative approach

Free seminars provide education you can’t afford not to know

Wikipedia describes lifelong learning as: “… The lifelong, life wide, voluntary, and self-motivated pursuit of knowledge for either personal or professional reasons. As such, it not only enhances social inclusion, active citizenship and personal development, but also competitiveness and employability.” That’s what our MARKETSMART Academy is all about. We help sharpen participants’ thinking as it relates to marketing. Apply the concepts that you will learn when you prepare your ads, update

Demanding media recognition

Share, post, publish! There are so many media avenues you can use today to ensure your content is visible. Do you know what to say? How do you make your content stand out and demand recognition? Are you ready to write compelling press releases? What does it take for a press release to grab a reporter’s attention? And what are the professional writing tactics for social media such as blogs, Facebook and Twitter?  What steps should you take to ensure that your content shows up in search engines? Forget

MarketSmart Academy brings new strategies to marketing

You will want this product! This is the message that every company cries out through advertising. With the sluggish economy, however, how can your business promote its product and maintain your current clients? MarketSmart Academy may have the answers! MarketSmart Academy offers free classes with helpful tips and tools for business professionals on integrating non-advertising marketing strategies. On January 16, MarketSmart Academy will host marketing experts Heather Champine and Wendy Blomseth.

Taking Advantage of Social Media

Jump on the social media bandwagon! More and more business are realizing the importance of creating a presence on social media sites. These channels are quickly becoming mainstream, and if your company doesn’t take advantage of them, the competition soon will. This year 90% of businesses are expected to increase their social media engagement. If you don’t join this trend, your competition could steal a large number of potential customers. Twitter, Facebook, YouTube, and many others provide corporations

Let’s Give ‘Em Something to Talk About: How About Tips for Marketing?

You may tune out news coverage for the presidential election, but it’s hard to completely ignore the news, isn’t it? When we consume news, we are generally in a relaxed, receptive state, which is what makes the media such an effective communication and marketing channel. Most people don’t see news stories as ads; they see useful information to keep in mind. Wouldn’t it be nice if people remembered our businesses that way? As marketing professionals and business owners, we need to find ways

Marketing ideas to help you avoid flushing revenue down the drain

  Mid-sized businesses continue to work harder just to maintain their incomes in the current economic climate. Don’t flush your company’s revenue on expensive advertising. Instead, discover what MarketSmart Academy classes can teach you about how to focus your energies on fine tuning your marketing to make it more cost effective and produce more measurable results that are in line with your goals as you grow your business. We invite you to join us for continental breakfast and networking

Join us for Complimentary Marketing Classes in Burnsville

I’m not lost, I just don’t know where I am. That’s how many feel about their marketing efforts.  The time for marketing intuitively has passed; we must be strategic so that we know EXACTLY where we are, where we are going and how we are going to get there. That’s what our MARKETSMART Academy is all about. Attending one of our classes won’t make you an instant expert, but you will take away a good understanding of a variety of non-advertising promotional channels and how we link promotional

Free Marketing Classes in Burnsville, MN

MarketSmart Academy is hosting three free summer classes this August to help you increase sales for the new season. These three courses are great for discovering ways to finish summer strong before launching into another busy fall. On August 21, before all those looming fall shows, Cynde Bock will lead her course: Expo Marketing 101. Dreading those dull hours sitting at a table while potential clients walk right by—or raid the free candy bowl and then walk right by? Cynde reveals the secret to