We worked with the media to position our client's product, Kyolic Aged Garlic Extract, within an article about a new cutting-edge blood test being used in research to help reduce cardiovascular disease.
San Diego’s top newspaper, North County Times, recently ran an article featuring this research and how Kyolic Age Garlic Extract is being used by area firefighters, for whom stress is a contributing factor to cardiovascular disease.
Below is a portion of the story from North County Times:
“Dr. Sotirios Tsimikas, director of vascular medicine at UC San Diego School of Medicine, says he's developed a new blood test for cardiovascular disease that is approaching that juncture.
The test is also intended to track the progress of changes in nutrition and lifestyle in lowering the risk of heart disease, Tsimikas said.
The test is now being used in a study by Dr. Matthew Budoff of UCLA to measure the effectiveness of a form of garlic ---- kyolic aged garlic extract ---- in reducing coronary artery blockage in firefighters. For decades, studies have shown that garlic lowers blood lipids, in addition to lowering blood sugar.
Firefighters make good subjects for the test because they're regularly subjected to stress, as well as to noxious smoke, Tsimikas said.
With a couple more studies like the garlic one, Tsimikas said there should be enough evidence by the end of the year to get an idea of whether the test will be useful in measuring changes in risk.”
http://www.nctimes.com/business/columnists/fikes/article_c6a7a1d1-e02d-50a6-af06-6164936d4a8c.html
We also worked with XETV-TV, San Diego’s CW TV station. We brought in a leading expert from the area and provided information on research studies using Kyolic Aged Garlic Extract for a medical breakthrough segment that grabbed viewers' attention.
Windows Media Player:
http://xetv.media.origin.entriq.net/xetv/video//090000201006281476_002103p08002549p6.wmv
By connecting experts and research to our clients' products, we are able to provide the media with stories tailored to their individual markets.
