Articles
Survivor
I learned a good lesson when we went through an economic downturn in the 80s: make marketing your sacred cow. Everything takes a hit but marketing.
At the time I was the marketing director for a company that had been doing about five hundred million in sales. Even as the business...
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Survivor
I learned a good lesson when we went through an economic downturn in the 80s: make marketing your sacred cow. Everything takes a hit but marketing.
At the time I was the marketing director for a company that had been doing about five hundred million in sales. Even as the business...
Read Full Article
Doing business in a down economy
If you are a business dealing with the economic crisis, you will want to pay attention.
A lot of businesses are still feeling an economic pinch. Revenues are dropping, budgets are being cut and it may seem like there is no end in sight. But the one area in which you...
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Is your marketing campaign keeping up with the trends?
Is your marketing campaign keeping up with the trends? Think about it: are you getting your information from the same sources as you did a couple of years ago?
Today’s consumers are learning about new products and services from podcasts, Web sites and You Tube, in addition to the traditional radio,...
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Merry Christmas and Happy New Year
That’s right…before you know it, the holidays will be upon us. If your product may be the perfect gift for someone this holiday season, you will need to put together a publicity plan and press release now. The media may not run stories until November and December, but they accept ideas months...
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