Articles

What's your story? National Association of Women Business Owners has 10.6 million of them.

The National Association of Women Business Owners (NAWBO) is an organization in the United States founded in 1975 for the purpose of networking the approximately 10.6 million women-owned businesses so as to provide mutual support, share resources, and provide a single voice to help shape economic and public policy. “Women are now... Read Full Article

Calling the media's attention to ... eggshells?

We research each clients' unique features and value points to determine their most innovative and mediagenic qualities. ESM (Egg Shell Membrane) is a perfect example. Eggshell membranes recovered from U.S. egg cracking facilities are now used in a patented ingredient called Natural Eggshell Membrane (NEM), a safe and convenient source of... Read Full Article

Our “Reach and Teach “ marketing strategy get clients “Rave Reviews” in national magazine

Our clients get their product messaging out in the media as product profile stories.  Many new products just need exposure to ignite sales. Our publicist team evaluates national magazines with a variety of sections and departments to determine the best fit for each of our client’s needs.  Our experience with the media allows... Read Full Article

We position clients with cutting-edge research and experts for high-profile media placements

We worked with the media to position our client's product, Kyolic Aged Garlic Extract, within an article about a new cutting-edge blood test being used in research to help reduce cardiovascular disease. San Diego’s top newspaper, North County Times, recently ran an article featuring this research and how Kyolic Age Garlic... Read Full Article

Star Tribune: Treating children turns into Burnsville Partner's enterprise

Deb Thomas, founder of Partners in Excellence in Burnsville, MN, is an enthusiastic advocate for the need of quality programs for children with special needs. Our client's story began on a personal level, where she and her husband Bruce recognized the urgency for better educational facilities for children with autism. Thomas initiated the development of intensive programs and educational materials, including early intervention therapy focusing on social and academic skills for children ages 1 through 10, and also speech pathology and occupational therapy services. Partners in Excellence is now an autism therapy center with outpatient clinics in Burnsville, North St. Paul and Edina, and serves more than 100 clients. Check out their uplifting success story.

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Using Kowalski’s experts to capture local media attention

Often, to capture the media's attention and get publicity placements, we call upon a client's own experts and their reputation in the community. The Kowalski family is passionately civic-minded, an attitude that permeates throughout the business. For the Kowalskis, building and sustaining the family business is all about good citizenship,... Read Full Article

Branding is child's play for Twin Cities leading toy and hobby store, Hub Hobby

Todd Andersen is just a kid at heart. The toy business was a natural fit.  Todd is the co-owner of Hub Hobby Center. He attributes his family-friendly focus and expertise to experience as a father of five.  “I’m still having a good time,” confirms Todd. “We’ve tried to maintain a relaxed,... Read Full Article

The Media loved this Seniors Spring Show marketing partner

Our Seniors Spring Show is the event of the season, and a great mix of entertainment and information for attendees. From a fashion show helping to raise awareness for a nonprofit organization benefiting women diagnosed with breast cancer, to the latest information on Medicare supplement policies, the schedule was full. Attendees... Read Full Article

The East Montgomery County Observer: "New Caney cancer survivor inspiration to many"

Kocina Branding and Marketing Companies is a business and a family, and we support our colleagues. We contacted this local newspaper in Texas to share the brave story about our editorial manager, Robin Miller, who has worked with us for more than eight years. Upon learning that she had Stage 3 breast cancer, Miller did not cower, but instead found a renewed strength and positivity for her life which stretched to inspire family, coworkers and friends. Because Miller is such an inspiration to our company and others, we have arranged for her to be a guest speaker at the Mid-America Events & Expos “Girlfriend’s Expo * Getaway” this November. Says Robin Miller, “One of my favorite sayings is Life isn’t about waiting for the storm to pass. It’s about learning to dance in the rain.” Read her uplifting story.

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We create media buzz for a local nonprofit’s annual fund raiser.

Every year Kids 'n Kinship, a local non-profit program that a matches adult volunteers with children ages 5-16, takes to the road in more ways than one. The annual fund raiser takes a crew of bike riders 900 miles for a great cause.  The media schedule takes the riders and Kids... Read Full Article
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