Articles
"Nice to know" vs "Need to know"
The media wants stories that are going to have an impact on their audiences. How will their viewers’ or readers’ lives change because of a story? We often call this “nice to know” vs. “need to know.”
For example, it’s nice to know that it’s supposed to rain this afternoon. But...
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What are your top five picks?
Stumped for newsletter or blog content? List your top five picks!
No matter what your industry, this is always a timely subject that will grab readers' interest. Are you a florist? What are the top five most popular flowers for weddings and events this season? Do you own a plumbing business? What are the...
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Social media content idea: How to ...
Fresh content is essential for social media and finding an endless pool of ideas can be difficult. You should avoid hard-sell promotional content because people will ignore that as much as they ignore most any type of advertising these days.
What should you post instead? How can you keep your Facebook...
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So you want to write a book
Our writing staff has helped several authors to publish books and, in fact, our CEO Lonny Kocina has published two of his own. Books are a frequently a good hook for getting the media's attention, for drawing people to a speaking presentation, and for promoting yourself as an expert in your...
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“Content” is the 2010 marketing buzz word
There has been an explosion of ways for people to market their businesses online. From Facebook to blogs, one thing these promotional channels have in common is the need for words to fill the empty space.
You could use language from your brochures but there may be two problems with that:
Your...
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Congratulations! Now how should you call attention to your achievements?
Many business owners are reluctant to call attention to their achievements. If you've been honored (or are about to be honored) you might be unsure how to communicate news of this award without sounding self-serving.
Here are some ideas:
· Facebook, Twitter, LinkedIn: Post a brief thank-you to the group that is...
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Award winners and shelter dogs
I have had some of the most inspiring projects this week! I'm writing about very motivating subjects that make me proud of the caliber of our clients. I wrote a press release for one client who will soon be honored by a well-known charitable organization. This specific award speaks not...
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The Blogger’s Guide to the Galaxy Part Two: Life, Content and Everything
Last week, I launched The Blogger’s Guide to the Galaxy Trilogy in Four Parts. In the last post, I laid out the most efficient structure of a blog post. Now that we have the framework, let’s start filling that structure with some compelling content.
Give them a reason to read
Your blog...
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Who loves ya baby?
WHO LOVES YA BABY! For the younger folks out there, this was a pretty famous catch phrase from a popular TV series back in the day. But it has relevance in today’s business climate. Think in terms of your customers and prospects: do you know WHO LOVES YA?
Of course, you’d like to think...
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