Articles
Move over Simon Cowell; “50+ Strut Your Stuff” has celebrity judge Barry ZeVan
Forty years after first poking his head into the television frame and waggling for his zany weather segments on KSTP-TV, Ch. 5, ZeVan is making a leap back into the spotlight as our “50+ Strut Your Stuff” talent contest judge.
A 50 + Strut Your Stuff Talent Contest judge is a...
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What (or who) is Emily's?
There's mystery in businesses whose names don't describe what they sell. If you fall into that category, you may be losing customers. Here's one solution.
Read Full ArticleThe Media loved this Seniors Spring Show marketing partner
Our Seniors Spring Show is the event of the season, and a great mix of entertainment and information for attendees.
From a fashion show helping to raise awareness for a nonprofit organization benefiting women diagnosed with breast cancer, to the latest information on Medicare supplement policies, the schedule was full. Attendees...
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Marketing partnerships: fast and easy ways to grow your business and test the market
A marketing partnership involves two or more professional companies or organizations with common target markets and/or complementary services. They join forces to market to a specific audience. Each member of a marketing partnership benefits from this efficient marketing with more exposure to their customers and prospects.
The key to a successful...
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What’s Your Next Move? Events and Expos deliver.
Expo: a collection of things (goods or services for public display) Offering products, services and resources at an expo has become a vital marketing tool in today competitive marketplace. Events and expos appeal to small businesses with small advertising budgets. Expos offer exhibitors and sponsors excellent venues for face-to-face sales, introducing new...
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Having fun with our demographic: Senior Idol Contest
We've been producing solidly successful seniors events for 10 years. Now and then, we know we need to shake things up a bit so that the events don't become stale. People are more open to buying products and listening to our exhibitors' sales messages when they are in a good frame of mind so we decided...
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A bet is a bet part 2: an eyewitness account
As witness to the wager that Robin wrote about in her previous blog post, I am supposed to be an impartial mediator with the terms of the deal. However, in this case I can’t.
I’m rooting for Michelle to win, and I’m doing so for two reasons.
First, I think that every...
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Social Media: Driving Forward At A Relentless Speed
Social media isn’t just a fad; it’s a fundamental shift in the way we communicate. This new promotional channel has the capability to reach million faster the any other media outlets ever.
How fast and effective is social media?
The number of years to reach 50 million users: Radio (38 Years), TV...
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Michelle: a bet is a bet!
I've made a wager with my co-worker Michelle Roddie. Robin Kocina was the witness. I've agreed to speak during our Girlfriends Expo & Getaway this November IF Michelle can find a business to sponsor me.
I'm a Stage 3 invasive breast cancer survivor. The last 19 months have been rough: 10 surgeries,...
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Taking a breather (not really)
Last week, we had the 2nd of our four annual consumer expos: the Seniors Spring Show. Sponsors and exhibitors were happy, and we were gratified because once again we showed that our targeted marketing worked. In our attendee marketing survey, 83% responded that they came to the show expecting to find...
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