Articles
Move over Simon Cowell; “50+ Strut Your Stuff” has celebrity judge Barry ZeVan
Forty years after first poking his head into the television frame and waggling for his zany weather segments on KSTP-TV, Ch. 5, ZeVan is making a leap back into the spotlight as our “50+ Strut Your Stuff” talent contest judge.
A 50 + Strut Your Stuff Talent Contest judge is a...
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Food truck operators show us how to implement a great marketing plan
I admit to being hooked on The Food Network. Even if cooking isn’t your thing, by watching the Great Food Truck Race you can see how easily great marketing principles can be put into action.
The premise of the show: Gourmet food trucks travel the country trying to outsell one another...
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Marketing strategies for exhibitors
Does your event marketing plan include exhibiting at a consumer expo? If so, here are some things you should know if you want to have a successful show.
Most expo producers market to the masses. They offer something for everyone to draw a huge turnout. If exhibitors don’t sell much even...
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Can you profit from our seniors marketing expertise?
By 2030, the senior market (age 60+) is expected to have grown by 81 percent, while the remaining adult market (18-59 years of age) is projected to grow by only seven percent. Mid-America Events & Expos has been marketing to seniors for nearly a decade, and we are experts at...
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Marketing partnerships extend your reach
For as little $5,000 you could buy a few strategically placed ads or you might want to consider entering into a marketing partnership with a business that is targeting your same audience.
A marketing partnership is a joint venture. Each partner’s reputation impacts the other’s. Choosing the right partner enhances your...
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What (or who) is Emily's?
There's mystery in businesses whose names don't describe what they sell. If you fall into that category, you may be losing customers. Here's one solution.
Read Full ArticleThe Media loved this Seniors Spring Show marketing partner
Our Seniors Spring Show is the event of the season, and a great mix of entertainment and information for attendees.
From a fashion show helping to raise awareness for a nonprofit organization benefiting women diagnosed with breast cancer, to the latest information on Medicare supplement policies, the schedule was full. Attendees...
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Marketing partnerships: fast and easy ways to grow your business and test the market
A marketing partnership involves two or more professional companies or organizations with common target markets and/or complementary services. They join forces to market to a specific audience. Each member of a marketing partnership benefits from this efficient marketing with more exposure to their customers and prospects.
The key to a successful...
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What’s Your Next Move? Events and Expos deliver.
Expo: a collection of things (goods or services for public display) Offering products, services and resources at an expo has become a vital marketing tool in today competitive marketplace. Events and expos appeal to small businesses with small advertising budgets. Expos offer exhibitors and sponsors excellent venues for face-to-face sales, introducing new...
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Having fun with our demographic: Senior Idol Contest
We've been producing solidly successful seniors events for 10 years. Now and then, we know we need to shake things up a bit so that the events don't become stale. People are more open to buying products and listening to our exhibitors' sales messages when they are in a good frame of mind so we decided...
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